Growth Analytics Lead – Digital & eCommerce

generalnutritioncenter; Pittsburgh (Allegheny County); On-site; USD 120,000 - 170,000; Full time

Job summary

GNC in Pittsburgh is hiring a Manager, Digital Analytics to be a key analytics partner across Growth and eCommerce, turning data into actionable business insights.

The role combines tech fluency across GA4, Quantum Metric, Power BI, and GTM with the ability to connect customer behavior and site performance to drive growth.

You will influence strategy, measurement, and governance, delivering leadership-ready recommendations and fostering a data-driven culture.

Qualifications

• Bachelor’s degree in Analytics, Business, Marketing, Statistics, Economics, Information Systems, or a related field.
• 6+ years of experience in digital analytics, eCommerce analytics, marketing analytics, business intelligence, or a related analytical role.
• Strong understanding of eCommerce KPIs, digital customer journeys, conversion funnels, attribution, campaign tracking, site merchandising, and promotional performance.
• Demonstrated ability to move beyond reporting into proactive insight generation, strategic recommendation development, and business decision support.
• Hands‑on experience with GA4, Quantum Metric, Power BI, Google Tag Manager, BigQuery, dataLayer architecture, data QA, or analytics implementation validation.
• Familiarity with testing and optimization programs, including A/B testing, CRO analysis, personalization, and customer behavioral insights.

Responsibilities

• Support strategic digital analytics for the Growth department, partnering with eCommerce and Growth Marketing to develop insights that inform business strategy, investment priorities, customer experience improvements, and revenue growth.
• Translate complex business questions into analytical frameworks that uncover performance drivers, growth opportunities, customer friction, and recommended actions—not just report on historical results.
• Partner with eCommerce, Growth Marketing, merchandising, product, technology, finance, and leadership teams to define measurement plans, shape business priorities, and ensure analytics are embedded early in planning.
• Manage analytics requirements for site experience enhancements, platform changes, campaign tracking, media and marketing initiatives, and broader digital transformation work across the Growth department.
• Partner cross‑functionally to support A/B testing and personalization data capture and measurement.
• Develop dashboards, scorecards, and recurring reporting that do more than surface metrics—they clarify what matters, why performance is changing, and where teams should take action.
• Analyze traffic, conversion, engagement, revenue, margin, promotional activity, customer behavior, channel performance, and campaign effectiveness to proactively identify growth opportunities and areas of friction.
• Ensure measurement accuracy by partnering with technology and implementation teams on tagging, dataLayer strategy, event tracking, QA, and analytics validation.
• Deliver leadership‑ready insights and recommendations that clearly communicate what happened, why it happened, and what actions should be taken next.
• Act as a business‑facing analytics partner who actively challenges assumptions, frames tradeoffs, and brings forward data‑backed recommendations to influence eCommerce and marketing strategy.
• Fostering a culture of data‑driven decision‑making, curiosity, accuracy, and business partnership.
• Contribute to scalable analytics processes, documentation, governance standards, and best practices that improve reporting consistency and stakeholder trust.

Skills

Digital analytics

eCommerce analytics

Business intelligence

GA4

Power BI

Google Tag Manager

BigQuery

Data visualization

A/B testing

Personalization

Education

Bachelor’s degree in Analytics or related field

6+ years in digital analytics or related role

Tools

GA4

Quantum Metric

Power BI

Google Tag Manager

BigQuery

Job description

GNC in Pittsburgh is hiring a Manager, Digital Analytics to be a key analytics partner across Growth and eCommerce, turning data into actionable business insights.

The role combines tech fluency across GA4, Quantum Metric, Power BI, and GTM with the ability to connect customer behavior and site performance to drive growth.

You will influence strategy, measurement, and governance, delivering leadership-ready recommendations and fostering a data-driven culture.