Marketing Analytics VP - Drive Digital Growth & Insights

Testing Site - JPMC; Wilmington (DE); On-site; USD 180,000 - 240,000; Full time

Job summary

Testing Site - JPMC leads a dynamic Card Data & Analytics team as a Quant Analytics Vice President, shaping credit card marketing strategy with advanced analytics. You will guide data-driven decisions, partner across the organization, and drive enduring models and best practices.

We seek a seasoned leader with 6+ years in marketing analytics, expert tools experience, and a proven ability to translate insights into action.

Qualifications

• Master’s degree in a relevant quantitative field such as Statistics, Economics, Marketing Analytics, Mathematics, Engineering, CS.
• 6+ years in marketing analytics roles (digital analytics, campaign measurement, customer insights).
• 6+ years across analytics platforms and tools; hands-on with big data platforms.
• Strong ability to translate analytics into actionable business decisions.
• Excellent communication with senior stakeholders; persuasive storytelling.

Responsibilities

• Lead analytics and insights delivery to inform strategies for digital marketing and campaigns.
• Develop customer segmentation and targeting to optimize marketing effectiveness.
• Pull and combine data from multiple sources for analytics and reporting.
• Communicate findings to senior leaders to influence strategy and investment decisions.
• Collaborate with cross-functional groups to foster data-driven learning.
• Develop data models and ensure high data quality and low redundancy.
• Champion analytics best practices across the marketing organization.

Skills

Marketing analytics

Communication

Cross-functional collaboration

Data storytelling

Problem solving

Statistical methods

Education

Master’s degree in quantitative field

Tools

Snowflake

Alteryx

SAS

Tableau

Python

Excel Pivot

Job description

Testing Site - JPMC leads a dynamic Card Data & Analytics team as a Quant Analytics Vice President, shaping credit card marketing strategy with advanced analytics. You will guide data-driven decisions, partner across the organization, and drive enduring models and best practices.

We seek a seasoned leader with 6+ years in marketing analytics, expert tools experience, and a proven ability to translate insights into action.