Growth Analytics Lead, Performance Marketing

Self Money Care; Mason (OH); On-site; USD 85,000 - 122,000; Full time

Job summary

Procter & Gamble seeks a Health Care Performance Marketing Analytics Manager to build and deliver the analytics engine powering the performance marketing function. You will drive sales growth, profitability and brand talkability across the Health Care portfolio, gaining hands-on experience with leading analytics tools and a culture of continuous learning.

Responsibilities include partnering to accelerate growth via performance marketing channels, deriving actionable insights from multiple data

Qualifications

• Proven use of technology to add business value.
• Adept at using analytics technologies and tools for solving ad hoc business problems.
• Excellent written and verbal communication skills to influence others to act.
• Strong thinking and problem-solving skills with a can-do attitude.
• Proven ability to handle multiple priorities.
• Passion for leveraging new digital, data, and AI capabilities to drive growth.

Responsibilities

• Partner to create capability and systems that accelerate brand growth via performance marketing & TikTok Shop across Health Care brands.
• Mine multiple sources of data, deriving impactful insights and translating complex results into simple conclusions.
• Codify key performance metrics and tracking systems that deliver efficient growth via performance marketing.
• Foster a culture of data-based decision making by analyzing complex data sets for channel and consumer insights.
• Innovate, explore and test new content and conversions tactics within performance marketing channels and optimize to scale impact.

Skills

Technology value

Analytics tools

Communication skills

Multi-priority handling

Data-driven decision making

Job description

Procter & Gamble seeks a Health Care Performance Marketing Analytics Manager to build and deliver the analytics engine powering the performance marketing function. You will drive sales growth, profitability and brand talkability across the Health Care portfolio, gaining hands-on experience with leading analytics tools and a culture of continuous learning.

Responsibilities include partnering to accelerate growth via performance marketing channels, deriving actionable insights from multiple data