Growth Analytics Lead — Marketing Insights

emedlabsllc; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Care Plan

401k with company match

Life Insurance

Paid Time Off

Disability insurance

Training & Development

Catered breakfast and lunch daily

Job summary

SheMed seeks a Senior Data Analyst, Marketing to partner with the marketing team and drive data-led decisions across acquisition, retention, and campaigns. You will measure performance across Meta, Google, and influencer partnerships, and translate complex data into clear leadership-ready insights.

The role bridges marketing behavior with overall business performance, including CAC, LTV, and churn, requiring strong technical chops and excellent storytelling for executives. Office-based in Miami.

Qualifications

• 3–5+ years of experience in marketing analytics, growth analytics, commercial analytics, or a similar data-focused role.
• Experience working in a high-growth, fast-paced environment, ideally within D2C healthcare, subscription, consumer health, wellness, ecommerce, or a startup environment.
• Strong experience analyzing paid marketing performance across channels such as Meta, Google, paid search, paid social, influencer, affiliates, or CRM.
• Experience owning and reporting on subscription or customer growth metrics, such as CAC, LTV, retention, churn, payback period, and cohort performance.
• Advanced SQL skills and experience working with large, complex datasets.
• Experience using dbt for data transformation, modeling, testing, and documentation.
• Strong Tableau experience, including building dashboards for senior stakeholders and non-technical users.
• Experience using Python or R for advanced analysis, predictive modeling, forecasting, or statistical modeling.
• Ability to translate complex datasets into clear, non-technical narratives that influence senior decision-making.
• Excellent communication, presentation, and stakeholder management skills.
• Experience with Marketing Mix Modelling or incrementality testing (Desireable)
• Experience with PostHog, Braze, or similar product analytics and CRM platforms (Desireable)
• Experience working with clinical, health, patient, or outcomes data (Desireable)

Responsibilities

• Own marketing performance measurement across channels including Meta, Google, paid social, affiliates, and influencer partnerships.
• Develop attribution frameworks to evaluate acquisition, conversion, retention, and revenue performance.
• Partner with marketing teams to optimise campaigns, audience targeting, creative performance, and budget allocation.
• Analyse the end-to-end customer journey to identify drop-off points, behavioural trends, and growth opportunities.
• Deliver insights to improve conversion, onboarding, CRM, lifecycle communications, retention, and customer value.
• Own reporting and analysis for key subscription KPIs including CAC, LTV, payback period, churn, retention, conversion rate, subscription growth, and channel ROI.
• Apply advanced analytics using SQL, Python, or R for cohort analysis, forecasting, predictive modelling, and Marketing Mix Modelling.
• Build and maintain dashboards and self-serve reporting in Tableau to support data-driven decision-making.
• Translate complex analysis into clear, actionable recommendations for senior stakeholders.
• Use SQL and dbt to develop trusted, scalable data models and analytics infrastructure.
• Collaborate with data, marketing, product, medical, finance, and leadership teams to align insights with business priorities.
• Support analysis of customer engagement and health outcomes in partnership with clinical and product teams.
• Proactively identify opportunities, challenge assumptions with evidence, and help teams move from data to decisions.

Skills

SQL

Python

R

dbt

Tableau

Marketing analytics

Communication

Tools

PostHog

Braze

Job description

SheMed seeks a Senior Data Analyst, Marketing to partner with the marketing team and drive data-led decisions across acquisition, retention, and campaigns. You will measure performance across Meta, Google, and influencer partnerships, and translate complex data into clear leadership-ready insights.

The role bridges marketing behavior with overall business performance, including CAC, LTV, and churn, requiring strong technical chops and excellent storytelling for executives. Office-based in Miami.