Growth Analytics Lead - Ecommerce & Marketing Insights

Baldor Specialty Foods; New York (NY); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Paid Time Off

401(k) Plan with Company Match

Company-Paid Life Insurance

Disability Coverage

Employee discounts

Career growth and development

Job summary

Baldor Specialty Foods is seeking a Senior Analyst, Marketing & Growth to join our analytics team. You will link digital engagement data to transactional data, create Power BI dashboards, and translate insights into actions that grow revenue across channels.

You’ll work with GA4, Amplitude, and ERP data, validating tagging and driving measurable improvements in customer acquisition, retention, and basket size. A strong communicator with ecommerce analytics experience will thrive in this role.

Qualifications

• Experienced analyst with segmentation, cohort analysis, and digital performance expertise.
• Deep understanding of ecommerce metrics (traffic, conversion, AOV, retention).
• Ability to turn insights into actionable business steps.

Responsibilities

• Connect GA4 & Amplitude data with ERP/revenue data in Power BI to show how engagement translates to transactions.
• Validate tagging and data quality to ensure accurate reporting.
• Develop attribution methods explaining how onsite and offsite marketing impact results.
• Measure marketing performance across channels and campaigns to drive growth.
• Report on trade marketing ROI and support market research initiatives.

Skills

Segmentation

Cohort analysis

Digital performance

Strong communicator

Data-driven growth

Education

Bachelor's Degree in Business/Marketing/MIS

Tools

Power BI

Google Analytics 4

Amplitude

Excel

SQL

Job description

Baldor Specialty Foods is seeking a Senior Analyst, Marketing & Growth to join our analytics team. You will link digital engagement data to transactional data, create Power BI dashboards, and translate insights into actions that grow revenue across channels.

You’ll work with GA4, Amplitude, and ERP data, validating tagging and driving measurable improvements in customer acquisition, retention, and basket size. A strong communicator with ecommerce analytics experience will thrive in this role.