Head of Creative & Digital Experience

generalnutritioncenter; Pittsburgh (Allegheny County); Hybrid; USD 140,000 - 210,000; Full time

Job summary

GNC is seeking a Senior Director, Creative & Digital Experience to lead editorial storytelling and performance-driven creative across ecommerce, retail, and digital channels. This role connects storytelling with audience engagement and business impact, while embracing technology to scale speed and impact.

The position is a full-time salary role based in Pittsburgh/Northeast US with hybrid work expectations and travel to support store engagement and leadership meetings.

Qualifications

• 10+ years in creative leadership, brand or marketing roles.
• Proven experience leading consumer, retail, omnichannel brands.
• Experience managing internal teams and external partners.

Responsibilities

• Translate strategy into scalable creative frameworks across channels.
• Lead storytelling across photography, video, copy, motion, and formats.
• Drive digital experience strategy for ecommerce and campaigns.
• Ensure brand identity consistency across all touchpoints.
• Lead and develop a high-performing internal creative team.

Skills

Creative leadership

Brand storytelling

Omnichannel marketing

Team leadership

Agency management

Data-driven decisions

Education

Bachelor's degree in Business, Marketing, Analytics or related field

Job description

GNC is seeking a Senior Director, Creative & Digital Experience to lead editorial storytelling and performance-driven creative across ecommerce, retail, and digital channels. This role connects storytelling with audience engagement and business impact, while embracing technology to scale speed and impact.

The position is a full-time salary role based in Pittsburgh/Northeast US with hybrid work expectations and travel to support store engagement and leadership meetings.