Director of Marketing Analytics & Growth

Material; Los Angeles (CA); Hybrid; USD 145,000 - 175,000; Full time

Job summary

Material is seeking a Director of Analytics to lead marketing measurement, reporting, and advanced analytics for a dedicated client engagement, working with a remote team. This role connects media activity and digital behavior to leads, appointments, customers, and revenue, giving clients a clearer view of performance and better evidence for investment decisions.

The Director owns analytics strategy and delivery across client and agency teams.

Qualifications

• 6-8 years of experience in digital marketing analytics, ideally in a digital, consulting, or media agency setting.
• Experience connecting paid media and digital analytics data to lead management, CRM stages, and revenue.
• Strong understanding of lead attribution and marketing measurement methods, including their assumptions and limitations.
• Proficiency in SQL and experience with Snowflake or a comparable cloud data warehouse.
• Experience developing and overseeing BI dashboards and automated reporting workflows.
• Experience with Marketo, Salesforce, campaign tracking, tag management, and marketing data integration.
• Ability to translate data into actionable client recommendations and maintain data quality.
• Strong organization and ability to prioritize across geographies and cross-agency teams.

Responsibilities

• Lead measurement strategy: define KPI frameworks, baselines, and reporting plans across the customer journey.
• Oversee data mapping to understand lead sources, funnel progression, and conversion quality.
• Design and evaluate lead attribution, multi-touch attribution, and audience segmentation analyses.
• Own BI dashboards, recurring reports, and executive presentations with clear action steps.
• Build scalable report automation and ensure responsible use of AI in analysis with human review.
• Use SQL to explore data in Snowflake and work with data engineers to resolve issues.
• Guide tagging, data layers, and implementation QA with cross-functional teams.
• Lead client delivery and develop the analytics team, maintaining stakeholder relationships.

Skills

Digital marketing analytics

Lead attribution

Marketing measurement

Cross-functional collaboration

Client storytelling

Tools

SQL

Snowflake

Marketo

Salesforce

Campaign tracking

Tag management

GA4

Job description

Material is seeking a Director of Analytics to lead marketing measurement, reporting, and advanced analytics for a dedicated client engagement, working with a remote team. This role connects media activity and digital behavior to leads, appointments, customers, and revenue, giving clients a clearer view of performance and better evidence for investment decisions.

The Director owns analytics strategy and delivery across client and agency teams.