Growth Analytics Manager: Data-Driven Campaign Insights

Omnicom Media; New York (NY); On-site; USD 90,000 - 110,000; Full time

Job summary

Omnicom Media in New York, NY is seeking a Manager, Growth Analytics to lead insight generation for agency and advertiser clients. You will develop research strategy, analyze ad effectiveness, inform in-flight optimizations, and translate data into actionable planning learnings.

The role requires applying proprietary and third-party tools to measure advertising impact, align analytics with media planning, and communicate results through compelling reports for internal and external stakeholders.

Qualifications

• 3+ years of experience in data reporting, analytics or ad research.
• Understanding of measurement resources across media planning and placement.
• Experience in client presentations for analytic results, POVs or predictions.
• Passion for databases and marketing insights that advance reporting.
• Understanding of data operating models, KPIs and standard data sources including databases, DCM and Google Analytics.
• Knowledge of industry norms, tools and innovations.
• Strong reasoning skills in data analysis.
• Commitment to accuracy and QA processes.
• Proficiency in PowerPoint and Excel, including PivotTables and complex formulas.

Responsibilities

• Manage data ETL to analyze client business across systems and sources.
• Generate insights to illustrate data trends and metrics stories.
• Apply reasoning to uncover opportunities that drive business results.
• Create reports and presentations for internal and external stakeholders.
• Ensure data accuracy across the team.
• Evaluate effectiveness of paid campaigns and advertising.
• Support the creation of KPIs, research studies and measurement plans.
• Apply syndicated and proprietary research tools for stakeholders.

Skills

Data reporting

Analytics

Client presentations

Database minded

Media metrics

QA processes

PowerPoint & Excel

Tools

SQL

Python

Google Analytics

Campaign Manager (DCM)

Job description

Omnicom Media in New York, NY is seeking a Manager, Growth Analytics to lead insight generation for agency and advertiser clients. You will develop research strategy, analyze ad effectiveness, inform in-flight optimizations, and translate data into actionable planning learnings.

The role requires applying proprietary and third-party tools to measure advertising impact, align analytics with media planning, and communicate results through compelling reports for internal and external stakeholders.