Growth Analytics Associate Manager

WPP Media; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Paid time off

Mental health days

Job summary

WPP Media is seeking an Associate Manager for Growth Modeling and Advanced Analytics to validate and optimize analytics across media, influencer, retailer, and SKU levels. You will drive budget allocations, deliver actionable insights, and collaborate with cross-functional teams to uphold measurement standards.

The role supports Unilever priorities, requires 3–5 years in media analytics, and involves a hybrid work setup with in-office collaboration several days per week.

Qualifications

• 3–5 years in media analytics, market research, or related field.
• Strong skills in statistical analysis and data storytelling.
• Bachelor’s degree required; advanced degree a plus.

Responsibilities

• Oversee the validation and approval of regular INC, Mega INC, and Pilot models across media, influencer, SKU-level, and retailer analytics.
• Identify and resolve input data issues and attribution shifts by channel to ensure data integrity.
• Execute budget-based optimization and forecasting on a monthly basis and for ad-hoc needs.
• Conduct analyses to determine saturation points, optimal investment by platform, and ROI impact.
• Assess new measurement solutions and vendor offerings to ensure alignment with standards.

Skills

Statistical analysis

Data storytelling

Communication

Analytical thinking

Education

Bachelor's degree

Tools

Power BI

Tableau

Excel

Coding (basic)

Job description

WPP Media is seeking an Associate Manager for Growth Modeling and Advanced Analytics to validate and optimize analytics across media, influencer, retailer, and SKU levels. You will drive budget allocations, deliver actionable insights, and collaborate with cross-functional teams to uphold measurement standards.

The role supports Unilever priorities, requires 3–5 years in media analytics, and involves a hybrid work setup with in-office collaboration several days per week.