Growth-Driven Performance Marketing Manager

WPP Media; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Job summary

WPP Media, a leading WPP brand, is seeking a highly organized Client Investment Manager to lead day-to-day media strategy, execution, and performance management for a flagship entertainment client. This role focuses on web display and mobile app acquisition campaigns, serving as the key link between strategic planning, activation, measurement, and optimization.

You will collaborate with Planning, Analytics, Creative, and Ad Operations teams, mentor junior talent, manage budgets and KPIs, and

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, Business, or related field; equivalent professional experience will be considered.
• 3+ years of media investment, buying, or campaign management experience within an agency environment.
• Experience managing performance focused media campaigns, digital display, or mobile app install and acquisition campaigns.
• Strong understanding of campaign measurement, attribution, and mobile app ecosystem dynamics.

Responsibilities

• Lead day-to-day media strategy, execution, and optimization across web display and mobile app acquisition campaigns.
• Oversee campaign trafficking, ad serving setup, tracking implementation, taxonomy governance, and QA processes to ensure flawless campaign delivery.
• Manage campaign pacing, performance, and budget allocation to achieve client KPIs, including installs, trials, subscriptions, and CPA goals.
• Monitor delivery and proactively troubleshoot campaign, tracking, and measurement issues across internal teams, platforms, and partners.
• Develop data-driven recommendations across audience targeting, channel strategy, creative performance, and optimization opportunities.
• Partner closely with Planning, Analytics, Creative, and Ad Operations teams to ensure seamless execution and drive business results.
• Manage relationships with publishers and media vendors, including negotiations, added-value opportunities, and strategic partnerships.
• Lead performance reporting and analytics, translating campaign results into actionable insights, optimization recommendations, and client-facing updates.
• Design and execute structured test-and-learn initiatives, including audience, creative, and measurement testing to improve future campaign performance.
• Oversee attribution and measurement frameworks, including mobile measurement partners (MMPs), CDPs, SDK/pixel integrations, and Conversions API (CAPI).
• Mentor and coach one junior team member, providing guidance on campaign execution, reporting, quality assurance, and professional development.
• Establish clear operational standards and ensure all deliverables meet quality, accuracy, and timeliness expectations.

Skills

Media buying

Campaign management

Analytics

Communication skills

Attention to detail

Project management

Education

Bachelor's degree in Advertising/Marketing/Communications

Tools

CM360 / DCM

Kochava

Wrike

Airtable

Prisma

Job description

WPP Media, a leading WPP brand, is seeking a highly organized Client Investment Manager to lead day-to-day media strategy, execution, and performance management for a flagship entertainment client. This role focuses on web display and mobile app acquisition campaigns, serving as the key link between strategic planning, activation, measurement, and optimization.

You will collaborate with Planning, Analytics, Creative, and Ad Operations teams, mentor junior talent, manage budgets and KPIs, and