Associate Manager, Advanced Analytics B&W

WPP Media; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Paid time off

Mental health days

Job summary

WPP Media is seeking an Associate Manager for Growth Modeling and Advanced Analytics to validate and optimize analytics across media, influencer, retailer, and SKU levels. You will drive budget allocations, deliver actionable insights, and collaborate with cross-functional teams to uphold measurement standards.

The role supports Unilever priorities, requires 3–5 years in media analytics, and involves a hybrid work setup with in-office collaboration several days per week.

Qualifications

• 3–5 years in media analytics, market research, or related field.
• Strong skills in statistical analysis and data storytelling.
• Bachelor’s degree required; advanced degree a plus.

Responsibilities

• Oversee the validation and approval of regular INC, Mega INC, and Pilot models across media, influencer, SKU-level, and retailer analytics.
• Identify and resolve input data issues and attribution shifts by channel to ensure data integrity.
• Execute budget-based optimization and forecasting on a monthly basis and for ad-hoc needs.
• Conduct analyses to determine saturation points, optimal investment by platform, and ROI impact.
• Assess new measurement solutions and vendor offerings to ensure alignment with standards.

Skills

Statistical analysis

Data storytelling

Communication

Analytical thinking

Education

Bachelor's degree

Tools

Power BI

Tableau

Excel

Coding (basic)

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

This position requires working from the client's Hoboken office as part of a hybrid work model

About WPP Unite:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing. There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

At WPP, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP’s shared core values:

• Be Extraordinary by Leading Collectively to InspireTransformationalCreativity.
• Create an Open Environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Overview:

The Associate Manager, Growth Modeling and Advanced Analytics is responsible for validating and approving advanced analytics models across media, influencer, retailer and SKU-level. This role will be optimizing budget allocations and driving actionable insights to support Unilever’s business priorities. This role collaborates closely with cross-functional teams and external partners to ensure robust measurement standards and continuous improvement in analytics methodologies.

Key Responsibilities:

• Model Validation & Approval: Oversee the validation and approval of regular INC, Mega INC, and Pilot models, including those focused on media, influencer, SKU-level, and retailer analytics
• Data Quality & Troubleshooting: Identify and resolve input data issues and attribution shifts by channel, ensuring data integrity and reliability across analytics processes
• Budget Optimization & Forecasting: Execute budget-based optimization and forecasting on a monthly basis and in response to ad-hoc business needs, supporting strategic resource allocation
• Critical Analysis: Conduct analyses to determine saturation points, optimal investment by platform, and the impact of incremental or budget cuts, providing recommendations for maximizing ROI.
• Measurement Solutions Evaluation: Assess new measurement solutions and vendor offerings, vetting methodologies to ensure alignment with Unilever’s standards and business objectives.
• Feature List Management: Analyze and approve feature lists, prioritizing enhancements based on evolving business needs.
• Stakeholder Engagement: Participate in key Unilever meetings (brand connect with Unite, category review, CMI share-outs, LOM sessions) and maintain regular communication with the Data Poem team to stay informed about business priorities.

Skills and Experience:

• 3–5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client-side role.
• Strong skills in statistical analysis
• Bachelor’s degree required, advanced degree a plus.
• Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding.
• Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations.
• Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments.
• Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client-embedded team structure while adhering to agency processes.
• Proven ability to thrive in a dynamic, client-facing environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives.
• Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers.
• CPG experience highly preferred.
• Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).

Life at WPP Media and Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

US Pay Range

$60,000 — $140,000 USD

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