Growth & Acquisition Director — Scale Audiences & Members

Chicago Sun-Times; Chicago (IL); On-site; USD 118,000 - 147,000; Full time

Job summary

Chicago Public Media is seeking a Director of Growth & Acquisition to lead audience growth and member acquisition across WBEZ, Sun-Times, and Vocalo. You will oversee paid and organic channels, optimize conversion pathways, and partner with product, marketing, insights, and editorial teams to build scalable audience journeys.

The role focuses on sustainable growth, engagement, and long-term value, balancing scale with retention and quality. Strong cross-functional leadership is essential.

Qualifications

• Experience leading multi-channel audience or membership acquisition strategies.
• Strong understanding of CPA, LTV, conversion optimization, and revenue modeling.
• Ability to build scalable growth systems and testing frameworks.
• Proven cross-functional collaboration across product, marketing, insights and editorial.

Responsibilities

• Develop acquisition strategies aligned with long-term audience and revenue goals.
• Forecast performance, establish CPA/LTV frameworks, and guide growth decisions.
• Lead experimentation and optimization across channels and audiences.
• Partner with product, lifecycle, and marketing to strengthen registration and conversion.

Skills

Multi-channel growth

Membership acquisition

CPA & LTV modeling

Cross-functional leadership

Job description

Chicago Public Media is seeking a Director of Growth & Acquisition to lead audience growth and member acquisition across WBEZ, Sun-Times, and Vocalo. You will oversee paid and organic channels, optimize conversion pathways, and partner with product, marketing, insights, and editorial teams to build scalable audience journeys.

The role focuses on sustainable growth, engagement, and long-term value, balancing scale with retention and quality. Strong cross-functional leadership is essential.