Group Strategy Director: Culture-Driven Growth Leader

Initiative; New York (NY); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical & dental coverage

401(k) plans

Flex spending

Life insurance

Disability

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

Initiative in New York seeks a Group Strategy Director to shape brand strategy and holistic communications plans. You’ll translate business goals into actionable strategies, guided by cultural and consumer insights, to drive growth across markets.

You will lead the strategy teams, partner with Analytics, Communications Design and Client teams, and mentor junior talent to deliver high-quality, on-brand work in a fast-paced environment.

Qualifications

• Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape.
• Excellent written and verbal communication skills, is an experienced presenter and storyteller
• An interest in healthcare and learning more about patient and doctor experience, and how communications can augment their journeys to care.
• Experience working in/collaborating with a media planning team (either internally or in a partner agency)
• Experience in managing and developing junior strategy talent

Responsibilities

• Translate the client’s business goals into communications jobs that provide the team(s) with clear direction on the task they need to achieve
• Maintain excellent client relationships & truly understanding the clients' key business and challenges
• Ensure the teams deliver best in class work as standard
• Proactively identify strategic issues before they potentially become real client problems, demonstrating strong analytical & strategic skills to help solve those problems
• Provide and/or guide strategic input for all plans, internally & externally
• Bring fresh thinking & inspiration into the Strategic Process, actively demonstrating how non-‘media’ inspiration can provide a springboard to better Strategic thinking
• Drive the development & usage of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth
• Work with the Strategy Directors to deliver executable, relevant, on brand platforms with the potential for fame/award entry
• Train, guide & assist the Strategy & Client teams in development and packaging of ideas
• Use qualitative & and quantitative research to develop applicable insights into the consumer connection with the brand
• Partner with Analytics Strategy team to develop POVs on research, understanding & measurement solutions, inputting into the development of cutting edge planning, research and reporting models required to compete & dominate in the marketplace
• Contribute to Agency/Client revenue opportunities via teams' Strategic output
• Proactively work with all partners (vendors, academic institutions, creative consultancies) to unlock new growth opportunities for the client &/or the agency
• Participate in new business as required

Skills

Creative thinking

Public speaking

Cultural insight

Strategic thinking

Tools

MRI/Simmons

Mintel

WARC

Job description

Initiative in New York seeks a Group Strategy Director to shape brand strategy and holistic communications plans. You’ll translate business goals into actionable strategies, guided by cultural and consumer insights, to drive growth across markets.

You will lead the strategy teams, partner with Analytics, Communications Design and Client teams, and mentor junior talent to deliver high-quality, on-brand work in a fast-paced environment.