Strategy Director: Lead Bold Brand Planning

Initiative; New York (NY); On-site; USD 135,000 - 165,000; Full time

Job summary

Initiative is seeking a Strategy Director in New York to lead strategic direction for brands and deliver holistic communications plans. You will engage with clients at advisory level, reporting to the Client Lead, and drive best-in-class strategic thinking across culture, consumer and market intelligence.

The role emphasizes creative thinking, presentation excellence, and leadership to push the agency forward, with responsibilities spanning client relationships, strategic insights, and

Qualifications

• 8+ years in integrated planning role in media, creative, innovation or communications.
• Ability to think differently: creative & adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape

Responsibilities

• Maintaining excellent client relationships & understanding of the clients' key business and challenges
• Being considered a valuable contributor during client meetings with the ability to challenge others’ opinions in the right forum/manner
• Delivering innovative thinking that inspires leading edge solutions and award-winning breakthrough work – best in class work as standard (internally & externally)
• Arming the client team with knowledge & expertise to speak confidently about the strategic direction where required
• Measurable client & strategy business KPIs
• Identify, develop & oversee the delivery of unique and innovative strategies to deliver the client’s desired results
• Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement
• Responsible for leading Infinity Planning for the team and client base
• Write cohesive communications architectures that deliver on the platform and give guidance for how the brand will play in culture
• Train, guide & assist the Strategy & Client teams in development and packaging of ideas
• Positively collaborate with SBU and independent creative partners, contributing to their/our client work
• Use qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand
• Partner with Analytics to develop new tools, inputting into the development of new & cutting edge proprietary planning, research and reporting models for Initiative

Job description

Initiative is seeking a Strategy Director in New York to lead strategic direction for brands and deliver holistic communications plans. You will engage with clients at advisory level, reporting to the Client Lead, and drive best-in-class strategic thinking across culture, consumer and market intelligence.

The role emphasizes creative thinking, presentation excellence, and leadership to push the agency forward, with responsibilities spanning client relationships, strategic insights, and