Group Sales Leader - Guest Experience Growth

Rock City Enterprises; Lookout Mountain (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Rock City Enterprises seeks a Sales Manager to lead group and event sales strategies, driving revenue growth while delivering exceptional guest experiences. You will collaborate with Guest Services and Operations to ensure seamless group bookings, special requests, and post-visit follow-up.

This role reports to the Marketing VP and manages two direct reports. The ideal candidate blends sales leadership with a passion for hospitality and a data-driven approach to measure KPIs and customer

Qualifications

• Bachelor’s degree in Business, Marketing, Sales, or related field preferred.
• Minimum 5+ years of experience in sales, preferably within tourism, hospitality, or attraction-based industries.
• Proven track record of achieving sales targets and driving revenue growth.

Responsibilities

• Champion a guest-first approach within all sales activities and ensure promises are delivered.
• Collaborate with Guest Services, Operations, and Hospitality teams to document and execute group needs.
• Serve as liaison between sales and onsite teams to align commitments with delivery.
• Follow up with group clients to measure satisfaction and identify improvements.
• Refine sales strategies using guest feedback to enhance offerings and experiences.
• Resolve guest concerns in partnership with internal teams to maintain brand standards.
• Develop and execute comprehensive sales strategies to grow group sales.
• Manage sales goals, forecasts, and KPIs aligned with revenue targets.
• Identify new market segments, partnerships, and channels to expand reach.
• Lead promotional sales initiatives tied to events and new offerings.
• Build and maintain relationships with corporate groups, schools, tour operators, and partners.

Skills

Sales strategy

Group sales

Relationship building

Communication

Negotiation

Pipeline management

Education

Bachelor’s degree

Job description

Rock City Enterprises seeks a Sales Manager to lead group and event sales strategies, driving revenue growth while delivering exceptional guest experiences. You will collaborate with Guest Services and Operations to ensure seamless group bookings, special requests, and post-visit follow-up.

This role reports to the Marketing VP and manages two direct reports. The ideal candidate blends sales leadership with a passion for hospitality and a data-driven approach to measure KPIs and customer