Remote Senior Group Product Marketing Manager

Affirm; St. Louis (MO); Remote; USD 195,000 - 255,000; Full time

Benefits offered by this job

Health coverage for employees and all/

Monthly tech stipend

Flexible time off

Employee stock purchase plan

Job summary

Affirm is seeking a Group Product Marketing Manager to lead strategy across its B2B portfolio. You will synthesize merchant, consumer, market, and performance insights to shape shared strategy, guide product and go-to-market investments, and improve segmentation and measurement.

You will mentor a broad set of initiatives, focus on high-impact opportunities, and collaborate with Product, Revenue, Partnerships, Analytics, and Marketing to drive adoption and growth, all within a remote-first

Qualifications

• 12+ years of experience in product marketing, product strategy, or a related field.
• Track record of setting strategic direction and delivering measurable outcomes.
• Strong portfolio storyteller who connects complex products to narratives for leaders and partners.
• Ability to influence senior leaders and build cross-functional alignment.
• Analytical skills with SQL, dashboards, and AI-assisted analysis.

Responsibilities

• Own and evolve the portfolio narrative, connecting it to brand story and merchant channels.
• Establish operating rhythms to align product, GTM, and planning across teams.
• Equip Revenue teams with messaging, tools, and proof points for merchant conversations.
• Lead Voice of the Merchant through client advisory boards and feedback loops.
• Own high-priority initiatives such as platform partnerships or new market launches.
• Model Affirm’s values, foster inclusion, and coach teams to high performance.

Skills

Strategic thinking

Product marketing

Executive influence

Data-driven decisions

SQL

Dashboards

AI fluency

Tools

SQL

Dashboards

AI-assisted analysis

Job description

Affirm is seeking a Group Product Marketing Manager to lead strategy across its B2B portfolio. You will synthesize merchant, consumer, market, and performance insights to shape shared strategy, guide product and go-to-market investments, and improve segmentation and measurement.

You will mentor a broad set of initiatives, focus on high-impact opportunities, and collaborate with Product, Revenue, Partnerships, Analytics, and Marketing to drive adoption and growth, all within a remote-first