Group Director, Client Solutions & Planning - dentsu X US

Dentsu International Americas; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Dentsu International Americas in New York City seeks a Group Director, Planning to lead integrated communications planning for a major beverage/alcohol brand. You will guide strategy, oversee execution, and collaborate with partners to drive sales and brand growth.

This role emphasizes leadership, client management, and cross-functional teamwork. Based in NYC, you will not be considered for remote work and will work closely with Brand Management and partner agencies to translate strategy into

Responsibilities

• Total brand management across strategic, planning and implementation.
• Accountable for all comms and media deliverables; maintain status reports.
• Translate strategy into ideas and actions; expand planning into tactics.
• Lead or co-lead strategic positioning and holistic program planning.
• Create coherent communications plans using sales data, MMM and public info.
• Oversee execution and measurement; be point-person for questions.
• Share leadership with creative agencies in brand management and planning.
• Brief partner agencies on implementation needs with concrete metrics.
• Collaborate with teams to ensure themes and plans are faithfully executed.
• Build strong client relationships; manage expectations and meetings.
• Support Strategy Director; help negotiate contracts and proposals; manage profitability.

Job description

Job Description:

This Group Director, Planning role is managerial, but also one of agency leadership. You will own the relationship with Brand Management and partner agencies - the key sources of business problem/opportunities for which communication planning ideas can be solutions. demonstrates the ability to design and drive programs (not just strategies) that improve sales performance of the brand. You are directly responsible for the holistic communication plan and design aspects for the holistic communication plan and design aspects for the assigned client. You will also provide strategic direction for assigned accounts and should understand all aspects of their client's business as well as the overall technology/competitive landscape.

This role is based in New York City, NY and we are NOT open to remote candidates.

In this specific role, you provide communications planning leadership on a major beverage/ alcohol brand. Experience in this industry is strongly preferred.

Responsibilities include, but are not limited to:

Integrated Planning:

• Responsible for total management of a given brand's business (both traditional and digital) throughout the entire strategic, planning, and implementation process


• Accountable for all communication and media deliverables; maintain status report as demonstration of this and for client and internal management effectiveness


• Translate strategy statement into ideas and actions; expand communications planning influence beyond Context Strategies and communications plans into orchestrated marketing tactics that deliver on stated goals using agreed to marketing and communications strategies


• Lead or co-lead with Strategy Director in strategic positioning, segmentation initiatives and in areas of holistic program planning and communications idea generation/execution. Use Group Director, Integrated Planning strategically to broaden perspective or sharpen selling power


• Create coherent communications plan (appropriate channels, suitable mix) based on all info available (sales, MMM, METT, publicly available info, etc.) - not just receptivity data


• Oversee strategic implementation and measurement/optimization of communication plans; create projects that are critical to each brand's marketing and learning plans and be the point-person on strategic and broader implementation questions (leverage management strength of team to implement media plan specifics)


• Earn shared leadership role with creative agency in holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, marketing planning, creative execution, message distribution, measurement, and optimization


• Brief partner agencies on strategic implementation needs and roles of specific communication channels; use specific examples that relate to your brands, retail environments, and competitive set with real or estimated metrics for success to help clients and other partner agencies understand how to communications strategy comes to life in the communications plan


• Work with internal & external teams to ensure that strategic themes and communications plans are implemented faithfully; provide critical leadership in helping others on the team understand how strategies and plans impact sales and ensure output is in synch with the business goals


• Build and sustain strong client relationships-attending client meetings and maintaining regular contact; contact frequency, depth of understanding of client business and effectiveness in selling recommendations are typically related especially in first 12 months on account


• Partner and support Strategy Director


• Collaborate with Group Director, Integrated Planning in creating and negotiating yearly client contracts and supplemental proposals and manage account profitability

Client & Internal Relationships:

• Build trusting collaborative relationships with clients of all levels


• Maintain senior client relationships


• Manage expectations of clients and deliverables


• Stay on top of business and client concerns to head off issues early


• Accurately represents the client's point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client, ultimately focused on doing the best work for the Client's business


• Invest time to investigate opportunities for providing better Client support


• Ensure collaboration among all Agency departments; fosters great teamwork


• Include agency executives in appropriate client meetings


• Provide appropriate management updates and solicit feedback and direction when appropriate


• Participate and present in New Business efforts and presentations, where appropriate

Strategic Thinking & Leadership:

• Demonstrate a keen knowledge of client brands, brands equity, consumer definition and motivations


• Lead and contribute to the development of strategic and tactical communications plans


• Articulate effective strategic rationale and logic flow


• Develop specific, measurable client business