Group Director, Integrated Brand Planning & Solutions

Dentsu International Americas, LLC; New York (NY); On-site; USD 137,000 - 183,000; Full time

Job summary

Dentsu in New York seeks a Group Director, Planning to lead integrated brand planning for a major beverage/alcohol client. You will own strategic direction, manage a team, and collaborate with partner agencies to drive campaigns that elevate sales and brand equity.

You will translate insights into actionable plans, oversee execution across traditional and digital channels, and build strong client relationships while navigating a hybrid work model in NYC.

Qualifications

• 11+ years in media and brand management.
• Experience managing a team of planners and associate directors.
• Deep knowledge of multi-channel marketing.
• Strong client service experience on major brands in Beverage/Alcohol/CPG.
• Proven ability to collaborate across cross-functional teams.
• Proficient in MS Word, PowerPoint, Excel and Outlook.

Responsibilities

• Own the total management of a brand’s integrated planning from strategy to execution.
• Be accountable for all communication and media deliverables and client management.
• Lead strategic positioning, segmentation and holistic program planning.
• Translate strategy into actionable ideas and orchestrated marketing tactics.
• Maintain strong client relationships and drive account profitability.

Skills

Media planning

Brand management

Client management

Team leadership

Strategic thinking

MS Word

PowerPoint

Excel

Outlook

Education

Bachelor's degree

Job description

Dentsu in New York seeks a Group Director, Planning to lead integrated brand planning for a major beverage/alcohol client. You will own strategic direction, manage a team, and collaborate with partner agencies to drive campaigns that elevate sales and brand equity.

You will translate insights into actionable plans, oversee execution across traditional and digital channels, and build strong client relationships while navigating a hybrid work model in NYC.