Group Director, Integrated Planning & Beverage Brand Growth

Dentsu International Americas; New York (NY); Vor Ort; USD 180.000 - 240.000; Vollzeit

Zusammenfassung

Dentsu International Americas in New York City seeks a Group Director, Planning to lead integrated communications planning for a major beverage/alcohol brand. You will guide strategy, oversee execution, and collaborate with partners to drive sales and brand growth.

This role emphasizes leadership, client management, and cross-functional teamwork. Based in NYC, you will not be considered for remote work and will work closely with Brand Management and partner agencies to translate strategy into

Aufgaben

• Total brand management across strategic, planning and implementation.
• Accountable for all comms and media deliverables; maintain status reports.
• Translate strategy into ideas and actions; expand planning into tactics.
• Lead or co-lead strategic positioning and holistic program planning.
• Create coherent communications plans using sales data, MMM and public info.
• Oversee execution and measurement; be point-person for questions.
• Share leadership with creative agencies in brand management and planning.
• Brief partner agencies on implementation needs with concrete metrics.
• Collaborate with teams to ensure themes and plans are faithfully executed.
• Build strong client relationships; manage expectations and meetings.
• Support Strategy Director; help negotiate contracts and proposals; manage profitability.

Jobbeschreibung

Dentsu International Americas in New York City seeks a Group Director, Planning to lead integrated communications planning for a major beverage/alcohol brand. You will guide strategy, oversee execution, and collaborate with partners to drive sales and brand growth.

This role emphasizes leadership, client management, and cross-functional teamwork. Based in NYC, you will not be considered for remote work and will work closely with Brand Management and partner agencies to translate strategy into