Grassroots Enrollment Director & Field GM

Seasoned Recruitment; Burbank (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health coverage

Paid time off

Bonus structure

Leadership development

Job summary

Seasoned Recruitment in California seeks a hands-on Community Outreach & Enrollment Sales Director to act as the local General Manager. You will lead a field team, drive grassroots outreach, conduct in-home consultations where applicable, and own census growth with end-to-end responsibility for enrollment.

The role emphasizes B2C engagement, community partnerships, and strict compliance with enrollment regulations; you will leverage Salesforce dashboards, manage budgets, and partner with

Qualifications

• Recent direct sales management experience directing frontline enrollment staff.
• Proven success in high-touch, direct-to-consumer sales and enrollment.
• Ability to build grassroots demand from the ground up.
• Hands-on leadership mindset for field execution.

Responsibilities

• Lead site operations as General Manager, coaching frontline enrollment staff.
• Build and run local grassroots campaigns and referral networks.
• Oversee end-to-end enrollment process and optimize conversion cycles.
• Manage CRM dashboards and track KPIs in Salesforce.

Skills

Direct Sales Management

B2C Sales

Grassroots Prospecting

General Manager Mindset

Education

Bachelor's degree

Tools

Salesforce

Job description

Seasoned Recruitment in California seeks a hands-on Community Outreach & Enrollment Sales Director to act as the local General Manager. You will lead a field team, drive grassroots outreach, conduct in-home consultations where applicable, and own census growth with end-to-end responsibility for enrollment.

The role emphasizes B2C engagement, community partnerships, and strict compliance with enrollment regulations; you will leverage Salesforce dashboards, manage budgets, and partner with