Graduate Research Assistant - Honors Engagement

East Texas A&M University; Commerce (TX); On-site; USD 18,000 - 26,000; Part time

Job summary

East Texas A&M University’s Honors College seeks a Graduate Assistant Research for Communications and Engagement in Commerce, TX. You will conduct research on marketing and engagement trends, support strategic communication initiatives, and help broaden outreach to students, faculty, staff and external stakeholders across multiple platforms.

The role combines content creation with analytical assessment, requiring proficiency with social media, data tools, and multimedia production using Adobe

Qualifications

• Currently enrolled in a graduate program at ETAMU.
• Strong background in AI, marketing, PR, or communications.
• Strong written and verbal communication with attention to detail.
• Proficiency with social media platforms and management tools.
• Familiarity with Adobe Creative Suite or willingness to learn.
• Experience with data analysis and reporting tools (Excel, Google Sheets, Smart Sheet).
• Ability to manage multiple projects with competing deadlines.

Responsibilities

• Track and analyze communication metrics (website, social, email, campaigns).
• Use analytics/AI tools (Google Analytics, social insights, surveys).
• Review literature and run analyses to identify best practices.
• Plan and facilitate student/faculty focus groups and feedback sessions.
• Develop guides and surveys to gather audience insights.
• Recruit participants and coordinate engagement session logistics.
• Document findings and translate into actionable items for leadership.
• Manage departmental social media channels (Instagram, Facebook, LinkedIn).
• Create video and graphic content using Adobe Creative Cloud and Canva.

Skills

Content creation

Social media management

Data analysis

Communication

Graphic design basics

Education

Current graduate student at ETAMU

Tools

Adobe Creative Cloud

Canva

Google Analytics

Google Sheets

Smart Sheet

Excel

Job description

East Texas A&M University’s Honors College seeks a Graduate Assistant Research for Communications and Engagement in Commerce, TX. You will conduct research on marketing and engagement trends, support strategic communication initiatives, and help broaden outreach to students, faculty, staff and external stakeholders across multiple platforms.

The role combines content creation with analytical assessment, requiring proficiency with social media, data tools, and multimedia production using Adobe