GA Research: HONORS College- Assistant

East Texas A&M University; Commerce (TX); On-site; USD 18,000 - 26,000; Part time

Job summary

East Texas A&M University’s Honors College seeks a Graduate Assistant Research for Communications and Engagement in Commerce, TX. You will conduct research on marketing and engagement trends, support strategic communication initiatives, and help broaden outreach to students, faculty, staff and external stakeholders across multiple platforms.

The role combines content creation with analytical assessment, requiring proficiency with social media, data tools, and multimedia production using Adobe

Qualifications

• Currently enrolled in a graduate program at ETAMU.
• Strong background in AI, marketing, PR, or communications.
• Strong written and verbal communication with attention to detail.
• Proficiency with social media platforms and management tools.
• Familiarity with Adobe Creative Suite or willingness to learn.
• Experience with data analysis and reporting tools (Excel, Google Sheets, Smart Sheet).
• Ability to manage multiple projects with competing deadlines.

Responsibilities

• Track and analyze communication metrics (website, social, email, campaigns).
• Use analytics/AI tools (Google Analytics, social insights, surveys).
• Review literature and run analyses to identify best practices.
• Plan and facilitate student/faculty focus groups and feedback sessions.
• Develop guides and surveys to gather audience insights.
• Recruit participants and coordinate engagement session logistics.
• Document findings and translate into actionable items for leadership.
• Manage departmental social media channels (Instagram, Facebook, LinkedIn).
• Create video and graphic content using Adobe Creative Cloud and Canva.

Skills

Content creation

Social media management

Data analysis

Communication

Graphic design basics

Education

Current graduate student at ETAMU

Tools

Adobe Creative Cloud

Canva

Google Analytics

Google Sheets

Smart Sheet

Excel

Job description

Job Title: GA Research: HONORS College- Assistant Agency East Texas A&M University Department Honors Program

Proposed Minimum Salary: Commensurate

Job Location: Commerce, Texas

Job Type: Graduate Assistant

Job Description Summary: The Honors College is seeking a Graduate Assistant Research for Communications and Engagement. This position will conduct research into marketing and engagement trends within the Honors College communication plan. Research questions will address motivating factors and/or barriers for students’ participation in Honors, both inside and outside of the program. The GAR will support strategic communication initiatives and audience engagement efforts across multiple platforms and media. This position combines content creation with analytical assessment to increase and streamline communication and engagement with the Honors College and student, faculty, staff, and external stakeholders.

Responsibilities:

• Track and analyze communication metrics including website traffic, social media engagement, clicks, email open rates, and campaign performance.


• Utilize analytics and artificial intelligence tools such as Google Analytics, social media insights, and survey platforms.


• Review relevant literature and run comparative analyses to identify best practices and areas for improvement.


• Assist in planning, organizing, and facilitating student or faculty/staff focus groups and stakeholder feedback sessions.


• Develop discussion guides and survey tools to gather meaningful audience insights.


• Recruit participants and coordinate logistics for engagement sessions.


• Document session findings and synthesize feedback into actionable items for Honors College leadership.


• Manage departmental social media platforms including Instagram, Facebook, and LinkedIn.


• Produce relevant and engaging video, longform, and shortform content including Adobe Creative Cloud, Canva, and other applicable software.

Minimum Requirements:

• Currently enrolled in a graduate program at ETAMU


• Strongly prefer coursework or prior experience in Artificial Intelligence, Marketing, Public Relations, Communications, or similar.


• Strong written and verbal communication skills with attention to detail.


• Proficiency in social media platforms and familiarity with social media management tools.


• Basic knowledge of graphic design software (Adobe Creative Suite preferred) or willingness to learn.


• Experience with data analysis and reporting tools (Excel, Google Sheets, Smart Sheet, or similar)


• Ability to work independently and manage multiple projects simultaneously with competing deadlines

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer. Welcome to East Texas A&M University, where We Transform Lives. That transformation can begin right here with student employment. Whether you are an undergraduate student worker, a work-study student, or a graduate assistant, on-campus employment offers the opportunity to gain valuable experience, build professional skills, and earn income while pursuing your education. As a proud Lion, your success is our mission. Student worker positions are part-time roles available throughout the university in a variety of departments and offices. These roles help students gain hands-on experience in a professional setting.

May work up to 19 hours per week while classes are in session May work full-time during breaks and summer if enrolled for the upcoming fall Must not work during scheduled class times Open to all actively enrolled students regardless of financial aid status Students do not need to be enrolled during summer if they plan to return in the fall Work-study positions are need-based jobs funded through federal or state financial aid programs and allow students to earn money to help pay for educational expenses. Must be awarded federal or state work-study through Financial Aid May work up to 19 hours per week during the semester May work full-time during breaks and summer if returning in the fall Must not work during scheduled class times Positions are limited to the amount awarded and must follow program guidelines Graduate assistantships offer opportunities to teach, conduct research, or assist in academic departments while continuing your graduate education. To qualify, students must: Be fully admitted to a graduate program (not provisional or non-degree) Be in good standing with a minimum 3.0 GPA Be enrolled in courses each term of the assistantship Meet specific credit hour and subject requirements for teaching or lab roles Non-native English speakers must demonstrate language proficiency Research assistants must complete Responsible Conduct in Research training Work up to 20 hours per week, depending on the appointment May have teaching or research assignments, or provide administrative support