Graduate Product Manager, Ads Platform & Experience

TikTok Inc.; San Jose (CA); On-site; USD 123,000 - 184,000; Full time

Job summary

TikTok Inc. is seeking a candidate for the Ads interface and Platform team to enhance the TikTok advertising product experience, focusing on improving the ad creation process and the ad infrastructure.

This role offers exposure to the underlying logic and delivery mechanisms of ads to help you gain deep insights into the advertising business. As a graduate, you will have opportunities to pursue bold ideas, tackle complex challenges, and unlock growth.

Qualifications

• Bachelor's degree in computer science or related discipline is required.
• Strong logical thinking and data analysis skills; ability to break down and solve problems.
• Excellent organizational, planning, communication, and execution skills; self-motivated and reliable.
• Curiosity about internet products and user experience; internship or project experience is a plus.

Responsibilities

• Assist the project lead in designing and optimizing advertising products, including new product design, experience optimization, data analysis, with focus on advertiser experience."
• Develop understanding of advertiser optimization habits and ad delivery mechanisms; analyze factors that impact campaign performance; identify opportunities to improve budget efficiency and campaign effectiveness through data analysis and user research.
• Manage the full product lifecycle, collaborating with global cross-functional teams to ensure smooth execution of all phases—from product design to go-to-market and requirements gathering—to improve system efficiency and customer experience.

Skills

Logical thinking

Data analysis

Communication

Project management

Product design curiosity

Education

Bachelor's degree in computer science or related discipline

Job description

TikTok Inc. is seeking a candidate for the Ads interface and Platform team to enhance the TikTok advertising product experience, focusing on improving the ad creation process and the ad infrastructure.

This role offers exposure to the underlying logic and delivery mechanisms of ads to help you gain deep insights into the advertising business. As a graduate, you will have opportunities to pursue bold ideas, tackle complex challenges, and unlock growth.