Graduate Assistant for Athletic Marketing and Revenue Generation

University of South Carolina; Spartanburg (SC); On-site; USD 10,000 - 60,000; Part time

Job summary

An established industry player in collegiate athletics is seeking a motivated Graduate Assistant for Athletic Marketing and Revenue Generation. This role focuses on enhancing fan engagement and maximizing revenue through innovative marketing strategies. You will work closely with the Assistant Athletic Director, gaining valuable experience in the dynamic field of sports management. This position offers a unique opportunity to contribute to a vibrant athletic community while developing your skills in marketing, event planning, and team collaboration. If you're passionate about sports and eager to make an impact, this role is perfect for you.

Benefits

Out-of-state tuition waiver

Monthly stipend of $1000

Flexible work hours

Experience in collegiate athletics

Qualifications

• Must be accepted as a graduate student to take the assistant position.
• Ability to interact effectively with student-athletes and colleagues.

Responsibilities

• Lead marketing and promotional efforts for assigned sports.
• Assist with corporate partnership prospecting and proposals.
• Implement grassroots marketing activities on-campus.

Skills

Marketing

Fan Engagement

Revenue Generation

Communication Skills

Teamwork

Attention to Detail

Education

Bachelor's Degree in Marketing

Acceptance into MSEM Program

Job description

Graduate Assistant for Athletic Marketing and Revenue Generation

Please see Special Instructions for more details.

This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

Posting Summary

Logo

Posting Number

Posting Number STU00013PO25

Job Title

Job Title Student Employee

Internal Title

Internal Title Graduate Assistant for Athletic Marketing and Revenue Generation

Campus

Campus Upstate

College/Division

College/Division USC Upstate College/Division Level

Department

Advertised Salary

Advertised Salary $1000/month plus out-of-state tuition waiver if applicable

Location of Vacancy

Location of Vacancy USC Upstate, Spartanburg, SC

Part/Full Time

Part/Full Time Part Time

Hours per week 20

Work Schedule

Schedule will be vary depending on athletic contests and department needs, but candidates must be available to work nights and weekends.

Job Search Category

Job Search Category Student Employee

Position Description

Advertised Job Summary

The University of South Carolina Upstate is seeking applicants for a graduate assistant for marketing, fan engagement and revenue generation. Under the direction of the Assistant Athletic Director for Marketing and Revenue Generation, this position will support and implement strategies toward maximizing fan attendance, ticketing and sponsorship revenue for USC Upstate athletics and its 13 sport programs.

At USC Upstate, we strive to provide an individualized and broad graduate assistantship experience. The overall goal of the graduate assistantship program is to gain knowledge and experience through opportunities so that upon graduation, an individual is ready to move into a full-time position within the field of collegiate athletics administration.

Essential Job Functions

• Lead marketing, promotional and game presentation effort for assigned sports

• Serve as secondary marketing and group ticket contact for men’s basketball and women’s basketball

• Assist with corporate partnership prospecting, proposals and stewardship under the direction of the Sr. Assoc. AD for External Operations

• Identify and implement grassroots marketing activities on-campus and around the Spartanburg community

• Researches and identifies innovative concepts to help with fan engagement and revenue generation concepts

• Assist with planning and executing of non-gameday events (Morgan Square Madness, Sparty Awards, Sparty’s Ball, Fox Sports 98.3 FM Upstate Takeover Day, Hall of Fame Induction)

• Assist in training, scheduling and supervision of undergraduate student workers for assigned sports

• Assist in management of USC Upstate’s presence at community events, including mascot appearances and Sparty’s Kids Club

• Other duties as assigned by the Assistant Athletic Director for Marketing and Fan Experience or Sr. Associate Athletic Director for External Operations

Qualifications

Minimum Qualifications

• Acceptance into the Master of Science in Sport and Entertainment Management ( MSEM ) program at the University of South Carolina, Columbia or the Business Analytics Master’s program at USC Upstate

• Must be accepted as a graduate student to accept the graduate assistant position

• Ability to interact effectively with student-athletes, colleagues, coaches and supporters

• Ability to work independently and as part of a team

• Attention to detail

• Successful background check

Preferred Qualifications

• Bachelor’s degree in related field of study (marketing, communications, sports management)

• Previous experience in intercollegiate athletics or professional sports franchises

Skills/Knowledge/Abilities
• Prompt and regular attendance

• Ability to work schedule as defined (night and weekend hours)

• Must be able to adhere to all USC Upstate, Big South Conference and NCAA rules and regulations
• Comfort with juggling multiple tasks

• Excellent written and oral communication skills

Compensation

• Stipend of $1,000 per month for a 10-month academic year, with the possibility of a summer appointment

• Out-of-state tuition waiver, if applicable (valued at approximately $12,000 to $16,000 per year depending upon how many hours the candidate attempts)

• Candidate is responsible for in-state tuition and related fees, which is approximately $10,300 to $14,000 per year depending upon how many hours the candidate attempt

Number of Vacancies

Number of Vacancies 1-2

Desired Start Date

Desired Start Date 08/01/2025

Job Open Date

Job Open Date 04/29/2025

Job Close Date

Open Until Filled Yes

Special Instructions to Applicant

This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV /AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * Why are you interested in this position?

  (Open Ended Question)

• * Have you completed the requirements for and been awarded a bachelor's degree?
  • Yes
  • No
• * Do you have previous experience in intercollegiate athletics? If so, please describe.

  (Open Ended Question)

• * Have you been accepted into the Master of Science in Sport and Entertainment Management (MSEM) program at the University of South Carolina, Columbia or the Business Analytics Master’s program at USC Upstate

  (Open Ended Question)

Required DocumentsOptional Documents

• Cover Letter
• Resume
• List of References and Contact Information