Graduate Assistant for Athletic Marketing and Revenue Generation

Hopn2abwa; Spartanburg (SC); On-site; USD 10,000 - 60,000; Full time

Job summary

An established industry player is looking for a Graduate Assistant to support marketing and revenue generation in collegiate athletics. This role involves leading promotional efforts, engaging fans, and enhancing ticket sales across various sports programs. You'll gain hands-on experience while working closely with athletic administration, contributing to innovative marketing strategies, and managing community events. This position offers a stipend and valuable tuition waivers, making it an excellent opportunity for those passionate about sports and marketing.

Benefits

Stipend of $1,000 per month

Out-of-state tuition waiver

USC Upstate parking permit

Qualifications

• Bachelor’s degree required; acceptance into relevant Master’s program.
• Strong communication skills and ability to work flexible hours.

Responsibilities

• Lead marketing and promotional efforts for assigned sports.
• Assist with corporate partnership prospecting and proposals.

Skills

Effective communication skills

Ability to work independently

Attention to detail

Ability to manage multiple tasks

Education

Bachelor’s degree

Acceptance into the Master of Science in Sport and Entertainment Management

Job description

Graduate Assistant for Athletic Marketing and Revenue Generation

University of South Carolina Upstate

STU00013PO25

Spartanburg, SC

The University of South Carolina Upstate is seeking applicants for a graduate assistant position in marketing, fan engagement, and revenue generation. Under the supervision of the Assistant Athletic Director for Marketing and Revenue Generation, this role will support strategies to maximize fan attendance, ticket sales, and sponsorship revenue across USC Upstate's 13 sport programs. Our program aims to provide a comprehensive graduate assistantship experience to prepare individuals for careers in collegiate athletics administration.

Essential Job Functions:

1. Lead marketing, promotional, and game presentation efforts for assigned sports.
2. Serve as secondary marketing and group ticket contact for men’s and women’s basketball.
3. Assist with corporate partnership prospecting, proposals, and stewardship under the guidance of the Sr. Associate AD for External Operations.
4. Implement grassroots marketing activities on-campus and within the Spartanburg community.
5. Research and develop innovative fan engagement and revenue generation concepts.
6. Assist in planning and executing non-gameday events such as Morgan Square Madness, Sparty Awards, Sparty’s Ball, Fox Sports 98.3 FM Upstate Takeover Day, and Hall of Fame Induction.
7. Train, schedule, and supervise undergraduate student workers for assigned sports.
8. Manage USC Upstate’s presence at community events, including mascot appearances and Sparty’s Kids Club.
9. Perform other duties as assigned by the Assistant Athletic Director for Marketing and Fan Experience or the Sr. Associate Athletic Director for External Operations.

Minimum Qualifications:

• Bachelor’s degree.
• Acceptance into the Master of Science in Sport and Entertainment Management (MSEM) program at USC Columbia or the Business Analytics Master’s program at USC Upstate, and acceptance as a graduate student.
• Effective communication skills with student-athletes, colleagues, coaches, and supporters.
• Ability to work independently and collaboratively.
• Attention to detail.
• Successful background check.

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, sports management, or related field.
• Previous experience in intercollegiate athletics or professional sports.

Skills/Knowledge/Abilities:

• Prompt and reliable attendance.
• Ability to work flexible hours, including nights and weekends.
• Adherence to USC Upstate, Big South Conference, and NCAA rules and regulations.
• Ability to manage multiple tasks effectively.
• Excellent written and oral communication skills.

Compensation:

• Stipend of $1,000 per month for a 10-month academic year, with potential summer appointment.
• Out-of-state tuition waiver (valued at approximately $12,000 to $16,000 annually).
• Responsibility for in-state tuition and fees, approximately $10,300 to $14,000 annually.
• USC Upstate parking permit.