Graduate Assistant for Athletic Marketing and Revenue Generation

Effie Worldwide, Inc.; Spartanburg (SC); On-site; USD 10,000 - 60,000; Full time

Job summary

An established industry player in collegiate athletics is seeking a Graduate Assistant for Athletic Marketing and Revenue Generation. This role offers a unique opportunity to engage with marketing strategies that enhance fan attendance and boost ticket sales across various sports programs. You will work closely with experienced professionals, gaining hands-on experience in event planning, community engagement, and corporate partnerships. This position not only provides a monthly stipend but also includes valuable tuition waivers, making it an attractive opportunity for aspiring sports management professionals. If you are passionate about sports and marketing, this role is perfect for you!

Benefits

Monthly Stipend

Out-of-State Tuition Waiver

Parking Permit

Qualifications

• Bachelor’s degree required; acceptance into relevant Master’s program.
• Effective interpersonal skills and ability to work collaboratively.

Responsibilities

• Lead marketing and promotional efforts for assigned sports.
• Assist with corporate partnerships and grassroots marketing activities.

Skills

Interpersonal Skills

Communication Skills

Attention to Detail

Flexibility

Multi-tasking

Education

Bachelor’s Degree

Master of Science in Sport and Entertainment Management

Business Analytics Master’s Program

Job description

Graduate Assistant for Athletic Marketing and Revenue Generation

University of South Carolina Upstate

Job ID: STU00013PO25

Location: Spartanburg, SC

The University of South Carolina Upstate is seeking applicants for a graduate assistant position in marketing, fan engagement, and revenue generation. Under the supervision of the Assistant Athletic Director for Marketing and Revenue Generation, this role involves supporting strategies to maximize fan attendance, ticket sales, and sponsorship revenue across USC Upstate's 13 sport programs. Our graduate assistantship program aims to provide a comprehensive experience, equipping individuals with knowledge and skills for a future career in collegiate athletics administration.

Essential Job Functions:

1. Lead marketing, promotional, and game presentation efforts for assigned sports.
2. Serve as secondary marketing and group ticket contact for men’s and women’s basketball.
3. Assist with corporate partnership prospecting, proposals, and stewardship under the direction of the Sr. Associate AD for External Operations.
4. Implement grassroots marketing activities on-campus and within the Spartanburg community.
5. Research and develop innovative fan engagement and revenue generation concepts.
6. Assist in planning and executing non-gameday events such as Morgan Square Madness, Sparty Awards, Sparty’s Ball, Fox Sports 98.3 FM Upstate Takeover Day, and Hall of Fame Induction.
7. Support training, scheduling, and supervision of undergraduate student workers for assigned sports.
8. Manage USC Upstate’s presence at community events, including mascot appearances and Sparty’s Kids Club.
9. Perform other duties as assigned by the Assistant Athletic Director for Marketing and Fan Experience or Sr. Associate Athletic Director for External Operations.

Minimum Qualifications:

• Bachelor’s degree.
• Acceptance into the Master of Science in Sport and Entertainment Management (MSEM) program at USC Columbia or the Business Analytics Master’s program at USC Upstate.
• Must be accepted as a graduate student to hold the assistantship.
• Effective interpersonal skills with student-athletes, colleagues, coaches, and supporters.
• Ability to work independently and collaboratively.
• Attention to detail.
• Successful background check.

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, sports management, or related field.
• Previous experience in intercollegiate athletics or professional sports.

Skills, Knowledge, and Abilities:

• Prompt and reliable attendance.
• Flexibility to work nights and weekends as scheduled.
• Adherence to USC Upstate, Big South Conference, and NCAA rules and regulations.
• Ability to handle multiple tasks efficiently.
• Excellent written and oral communication skills.

Compensation:

• $1,000 monthly stipend for a 10-month academic year, with potential summer appointment.
• Out-of-state tuition waiver (valued at approximately $12,000 to $16,000 annually, depending on course load).
• Responsibility for in-state tuition and fees, approximately $10,300 to $14,000 annually.
• USC Upstate parking permit.