Graduate Assistant for Athletic Marketing and Revenue Generation

Hospitality Sales & Marketing Association International; Spartanburg (SC); On-site; USD 10,000 - 60,000; Full time

Job summary

An established industry player is seeking a graduate assistant for athletic marketing and revenue generation. This role offers a unique opportunity to engage with fans, enhance ticket sales, and develop innovative marketing strategies for collegiate athletics. The position involves leading promotional efforts, assisting with corporate partnerships, and managing community events, ensuring a comprehensive experience for those aspiring to excel in sports administration. If you're passionate about sports and marketing, this role could be your stepping stone to a rewarding career in athletics.

Benefits

Monthly Stipend

Out-of-State Tuition Waiver

USC Upstate Parking Permit

Qualifications

• Bachelor’s degree in marketing, communications, sports management, or related fields preferred.
• Effective interpersonal skills with student-athletes and colleagues.

Responsibilities

• Lead marketing and promotional efforts for assigned sports.
• Assist with corporate partnership prospecting and proposals.
• Implement grassroots marketing activities on-campus.

Skills

Interpersonal Skills

Communication Skills

Attention to Detail

Multitasking

Education

Bachelor’s Degree

Master of Science in Sport and Entertainment Management

Job description

Graduate Assistant for Athletic Marketing and Revenue Generation

University of South Carolina Upstate

STU00013PO25

Spartanburg, SC

The University of South Carolina Upstate is seeking applicants for a graduate assistant position in marketing, fan engagement, and revenue generation. Under the supervision of the Assistant Athletic Director for Marketing and Revenue Generation, this role will support strategies to maximize fan attendance, ticket sales, and sponsorship revenue for USC Upstate athletics and its 13 sports programs. Our graduate assistantship program aims to provide a comprehensive experience to prepare individuals for careers in collegiate athletics administration.

Essential Job Functions:

1. Lead marketing, promotional, and game presentation efforts for assigned sports.
2. Serve as secondary marketing and group ticket contact for men’s and women’s basketball.
3. Assist with corporate partnership prospecting, proposals, and stewardship under the guidance of the Sr. Associate AD for External Operations.
4. Implement grassroots marketing activities on-campus and within the Spartanburg community.
5. Research and develop innovative fan engagement and revenue generation concepts.
6. Support planning and execution of non-gameday events such as Morgan Square Madness, Sparty Awards, and others.
7. Assist in training, scheduling, and supervising undergraduate student workers for assigned sports.
8. Manage USC Upstate’s presence at community events, including mascot appearances and Sparty’s Kids Club.
9. Perform other duties as assigned by the Assistant Athletic Director for Marketing and Fan Experience or Sr. Associate Athletic Director for External Operations.

Minimum Qualifications:

• Bachelor’s degree.
• Acceptance into the Master of Science in Sport and Entertainment Management (MSEM) program at the University of South Carolina, Columbia, or the Business Analytics Master’s program at USC Upstate.
• Must be accepted as a graduate student to hold the assistantship.
• Effective interpersonal skills with student-athletes, colleagues, coaches, and supporters.
• Ability to work independently and collaboratively.
• Attention to detail.
• Successful background check.

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, sports management, or related fields.
• Previous experience in intercollegiate athletics or professional sports.

Skills/Knowledge/Abilities:

• Reliable and punctual attendance.
• Willingness to work nights and weekends as scheduled.
• Adherence to USC Upstate, Big South Conference, and NCAA rules and regulations.
• Ability to multitask effectively.
• Excellent written and oral communication skills.

Compensation:

• Stipend of $1,000 per month for the 10-month academic year, with potential for summer appointment.
• Out-of-state tuition waiver (valued at approximately $12,000 to $16,000 annually, depending on credit hours).
• Candidate is responsible for in-state tuition and fees, approximately $10,300 to $14,000 annually.
• USC Upstate parking permit.