GR GT Email Marketing Lead: Luxury Automotive Campaigns

Automatic Data Processing, Inc.; Plano (TX); On-site; USD 90,000 - 125,000; Full time

Job summary

Toyota GR GT is seeking an Email Marketing Manager in Plano, TX to own the buyer email channel from content to delivery. You will code HTML emails, run campaigns in Mailchimp, and report performance.

You are a strong writer, skilled developer and data-driven marketer who can present results to Toyota and internal teams. Responsibilities include writing the Buyer Journey, testing subject lines, building templates, ensuring deliverability, and coordinating with Creative, Program leadership and

Qualifications

• 5+ years of email marketing, including end-to-end campaign management and operations.
• Hands-on HTML and CSS email coding: table-based layouts, inline styles, responsive design and cross-client rendering.
• Strong copywriting skills, with a portfolio of emails you both wrote and built.
• Advanced Mailchimp skills, or deep experience with a similar platform such as Salesforce Marketing Cloud, Klaviyo or HubSpot, including automations and segmentation.
• Expert knowledge of email best practices, including deliverability, sender reputation, ISP feedback loops, opt-in rules and CAN-SPAM.
• Strong analytical skills, with the ability to turn campaign data into clear reports and recommendations a client can act on.
• A strategic mindset, real enjoyment of hands-on work, and an eye for design.
• Strong attention to detail, and the organization to manage a busy calendar and multiple approval rounds without missing a date.
• Confidence presenting work and results to senior client stakeholders.
• Comfort using AI tools to draft, QA, test and analyze email programs.
• A bachelor's degree in Marketing, Communications, Journalism or a related field, or equivalent work experience

Responsibilities

• Write the Buyer Journey: craft emails for every GR GT stage and manage content approvals.
• Tell the GR GT story in a voice that fits a performance-car buyer: knowledgeable and personal.
• Write subject lines, preheaders and CTAs, including testing variants.
• Code responsive HTML emails and maintain a reusable template/module library.
• QA emails across clients, devices, dark mode; manage tracking and personalization.
• Run all email operations in Mailchimp and related tools, including audiences and automations.
• Turn buyer journey requirements into automated journeys triggered by Level changes.
• Define data needs and keep Mailchimp in sync with Concierge CRM.
• Manage consent, suppression and frequency to avoid over-contacting buyers across channels.
• Own deliverability and data privacy standards; catch issues early.
• Log sends and maintain campaign tracking records.
• Collaborate with teams to align processes with best practices and standards.
• Analyze results and recommend improvements for journeys and cadence.

Skills

Email marketing

Copywriting

HTML/CSS email coding

Mailchimp

Analytics

Presenting to clients

AI tools for drafting

Education

Bachelor's degree in Marketing, Communications, Journalism or related field

Tools

Mailchimp

Salesforce Marketing Cloud

Klaviyo

HubSpot

Outlook table layouts

Job description

Toyota GR GT is seeking an Email Marketing Manager in Plano, TX to own the buyer email channel from content to delivery. You will code HTML emails, run campaigns in Mailchimp, and report performance.

You are a strong writer, skilled developer and data-driven marketer who can present results to Toyota and internal teams. Responsibilities include writing the Buyer Journey, testing subject lines, building templates, ensuring deliverability, and coordinating with Creative, Program leadership and