Email & GTM Campaigns Lead (B2B)

BairesDev; Dallas (TX); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Work-from-home hardware setup

PTO and parental leave

Excellent compensation package

Healthcare coverage

Life Insurance

401K Plan

Support teams for sales operations and events

Job summary

A leading technology company located in Dallas is seeking an Associate Director for Email & GTM Campaigns. You will optimize email and outbound marketing strategies that generate leads and drive significant revenue. Ideal candidates will have a strong background in B2B marketing, experience with generative AI, and advanced SQL skills. The company offers a robust compensation package, healthcare, and a work-from-home hardware setup, encouraging professional growth in a diverse environment.

Qualifications

• Experience in B2B Marketing.
• Experience with Generative AI, including prompt engineering and LLM-based systems.
• Experience with marketing automation and email marketing.
• Intermediate or advanced SQL skills.

Responsibilities

• Optimize automated email and outbound marketing campaigns for lead generation.
• Proactively research data and trends to develop new strategies.
• Build and optimize prompt-based mass messages.
• Lead quality assurance systems to minimize errors in campaigns.
• Ensure proper documentation about new projects and processes.

Skills

B2B Marketing

Generative AI and prompt engineering

Marketing automation and email marketing

Intermediate SQL skills

Job description

A leading technology company located in Dallas is seeking an Associate Director for Email & GTM Campaigns. You will optimize email and outbound marketing strategies that generate leads and drive significant revenue. Ideal candidates will have a strong background in B2B marketing, experience with generative AI, and advanced SQL skills. The company offers a robust compensation package, healthcare, and a work-from-home hardware setup, encouraging professional growth in a diverse environment.