Email & GTM Campaigns Lead (B2B)

BairesDev; New York (NY); Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Work-from-home hardware setup

PTO and parental leave

Above market compensation

Healthcare coverage

Life Insurance

401K Plan

Supportive teams for operations

Job summary

A leading technology company is seeking an Associate Director for Email & GTM Campaigns, based in New York, NY. This role involves optimizing email and outbound marketing campaigns to generate leads while leveraging Generative AI for innovative strategies. The ideal candidate will have a strong background in B2B marketing and marketing automation. This position offers significant career development opportunities in a diverse and innovative environment with an excellent compensation package.

Qualifications

• Experience in B2B Marketing.
• Proficient in Generative AI and prompt engineering.
• Experience with marketing automation tools and email campaigns.

Responsibilities

• Optimize automated email and outbound marketing campaigns.
• Research data and trends for new marketing strategies.
• Build and optimize prompt-based mass messages.
• Lead quality assurance systems for campaigns.

Skills

B2B Marketing

Generative AI

Marketing Automation

Email Marketing

SQL

Job description

A leading technology company is seeking an Associate Director for Email & GTM Campaigns, based in New York, NY. This role involves optimizing email and outbound marketing campaigns to generate leads while leveraging Generative AI for innovative strategies. The ideal candidate will have a strong background in B2B marketing and marketing automation. This position offers significant career development opportunities in a diverse and innovative environment with an excellent compensation package.