Field Marketing Lead, Government & Public Sector Growth

Peregrine Technologies, Inc.; San Francisco (CA); Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

Benefits

Equity

Bonus

Job summary

Peregrine Technologies, Inc. is seeking a Field Marketer to own our end-to-end customer programming for government and public sector audiences in the San Francisco Bay Area.

You will build and run high-touch customer programs, events, and executive engagement efforts to drive adoption, retention, and expansion, partnering with Advocacy, Sales, and Content teams. Travel is required to support regional programs.

Qualifications

• 4+ years of experience in customer marketing, field marketing, ABM, or related roles.
• Experience developing high-touch, first-party customer programs, events, communities, or ABM campaigns.
• Strong understanding of how customer marketing supports expansion, retention, advocacy and long-term value.
• Experience partnering with Advocacy and Sales to translate priorities into programs.
• Ability to build repeatable motions scalable across regions and segments.
• Customer-oriented with focus on delivering real value, not just touchpoints.
• Excellent project management and ability to manage multiple programs and timelines.
• Strong written and verbal communication with customers and senior stakeholders.
• Experience with Salesforce, HubSpot, or similar CRM/marketing platforms.
• Experience in public sector, public safety, or state and local government is highly desirable.
• Willingness to travel regularly to support customer programs and regional engagement.

Responsibilities

• Build our field program from the ground up for power-users, leadership, and elected officials.
• Design curricula with genuine training value, not content wrapped around agendas.
• Own field programs including user gatherings, executive events, roundtables, and workshops.
• Build customer communities that connect peers and deepen engagement.
• Collaborate with trade associations to raise Peregrine's presence in target segments.
• Create repeatable programs that surface and accelerate expansion.
• Activate champions through speaking and storytelling with Advocacy and Content teams.
• Measure impact against KPIs like attendance, NPS, expansion, referral pipeline, and adoption.

Skills

Field marketing

Account-based marketing

Customer marketing

Marketing programs

Cross-functional collaboration

Project management

CRM platforms

Salesforce

HubSpot

Tools

Salesforce

HubSpot

Job description

Peregrine Technologies, Inc. is seeking a Field Marketer to own our end-to-end customer programming for government and public sector audiences in the San Francisco Bay Area.

You will build and run high-touch customer programs, events, and executive engagement efforts to drive adoption, retention, and expansion, partnering with Advocacy, Sales, and Content teams. Travel is required to support regional programs.