Google Ads Senior Account Manager - PPC Leadership

Pavago; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

Pavago is hiring a Google Ads Senior Account Manager to lead a pod of up to seven Account Managers and personally manage a reduced portfolio of high-value PPC clients. This player-coach role keeps you hands-on with Google Ads while coaching your team, reviewing campaign quality, managing escalations, improving processes, and driving client retention.

Your goal is to deliver excellent PPC performance, develop stronger Account Managers, and keep great clients longer through proactive leadership

Qualifications

• 3–5 years of hands-on Google Ads experience.
• Proven ability to build, optimize, and scale profitable PPC campaigns.
• Strong ability to audit and QA Google Ads accounts.
• Previous experience leading, mentoring, or coaching Account Managers or client-facing teams.
• Demonstrated ability to improve team performance.
• Strong client communication and escalation-management skills.

Responsibilities

• Own a reduced portfolio of high-value Google Ads/PPC accounts.
• Develop and optimize strategies based on performance data and business objectives.
• Analyze campaign results and provide actionable recommendations.
• Serve as a senior strategic advisor and escalation point.
• Identify account risks before they impact retention.
• Manage high-stakes client conversations.
• Identify upsell and cross-sell opportunities.

Skills

Google Ads

Leadership

Coaching

Client communication

Analytical thinking

Tools

Local Services Ads (LSA)

Job description

Google Ads Senior Account Manager – PPC Leadership | Remote

Position Type: Full-Time, Remote
Working Hours: 9:00 AM – 5:00 PM EST
Reports To: Chief Operating Officer
Team: Leads a pod of up to 7 Google Ads Account Managers
Compensation: $85,000 Base Salary | $120,000 OTE

About the Role

At Pavago, one of our clients is hiring a Google Ads Senior Account Manager to lead a team of Google Ads Account Managers while personally managing a reduced portfolio of high-value PPC clients.

This is a player-coach role. You’ll remain hands-on with Google Ads while coaching your team, reviewing campaign quality, managing escalations, improving processes, and driving client retention.

Your goal: deliver excellent PPC performance, develop stronger Account Managers, and keep great clients longer.

What You’ll Own

Google Ads Strategy & Client Management

• Own a reduced portfolio of high-value Google Ads/PPC accounts
• Develop and optimize strategies based on performance data and business objectives
• Analyze campaign results and provide actionable recommendations
• Serve as a senior strategic advisor and escalation point
• Identify account risks before they impact retention
• Manage high-stakes client conversations
• Identify upsell and cross-sell opportunities

Team Leadership & Coaching

Lead a pod of up to 7 Google Ads Account Managers.

• Run weekly 1:1s, coaching sessions, and role plays
• Review campaign strategy, client calls, and deliverable quality
• QA Account Manager work and maintain PPC standards
• Coach team members on Google Ads and Local Services Ads (LSA)
• Onboard and train new Account Managers
• Support hiring and performance evaluations
• Allocate accounts and balance team capacity
• Identify and address performance gaps

You won’t build campaigns for your Account Managers—you’ll set the standard, QA their work, unblock issues, and develop their skills.

Client Retention & Escalations

• Act as the first escalation point for Account Managers
• Handle complex client, payment, and technical issues
• Monitor client health and identify churn risks
• Coach team members through difficult client conversations
• Maintain strong communication and service standards across the pod

Systems, QA & Process Improvement

• Ensure adherence to company SOPs and quality standards
• Audit communication, calls, campaigns, and deliverables
• Identify broken or inefficient processes
• Document and improve SOPs
• Lead adoption of new workflows and tools
• Track and report pod-level performance metrics

Requirements

• 3–5 years of hands-on Google Ads experience
• Proven ability to build, optimize, and scale profitable PPC campaigns
• Strong ability to audit and QA Google Ads accounts
• Previous experience leading, mentoring, or coaching Account Managers or client-facing teams
• Demonstrated ability to improve team performance
• Strong client communication and escalation-management skills
• Experience building repeatable processes, SOPs, and QA systems
• Strong analytical and strategic decision-making skills

This is not a first-time management role. Previous leadership experience is required.

Preferred Experience

Experience managing Google Ads for home service businesses, such as:

• HVAC
• Plumbing
• Roofing
• Electrical
• Landscaping
• Cleaning
• Pest control
• Moving services

Experience with local lead generation, call-driven businesses, seasonality, PPC, and LSA is highly preferred.

What Success Looks Like

• Strong Google Ads performance across client accounts
• High client retention and satisfaction
• Improved Account Manager performance through coaching
• Consistent campaign quality across the pod
• Early identification and resolution of client risks
• Strong adherence to processes and quality standards
• Improved team efficiency and accountability

Interview Process

1. Initial Screening Call
2. Spark Hire Video Interview
3. Recruiter Interview
4. Client Interview
5. Final Interview
6. Offer & Onboarding