Senior Google Ads Manager

Freelance Latin America; United States; A distancia; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Freelance Latin America is seeking an experienced Senior Google Ads Manager to join a performance-driven digital marketing agency. This fully remote, senior individual contributor role focused on managing and optimizing Google Ads campaigns for clients across the U.S.

and Canadian markets. You will oversee multiple client accounts, drive measurable business results, and contribute to improving campaign strategies, quality assurance processes, and operational standards.

Formación

• 7–10 years hands-on experience managing Google Ads campaigns for service-based and e-commerce businesses.
• Proven experience managing campaigns targeting the U.S. and Canadian markets.
• Advanced knowledge of Google Ads including Search, Performance Max, Shopping, and Display campaigns.
• Experience overseeing monthly advertising budgets ranging from $20,000 to $150,000+ while delivering measurable performance results.
• Strong proficiency in GA4, GTM, conversion tracking implementation, and tracking verification.
• Experience evaluating lead quality beyond conversion volume to measure meaningful business outcomes.
• Hands-on experience building landing pages, implementing conversion tracking, and CRO testing.
• Strong understanding of CPL, CPA, ROAS, conversion rates, and funnel performance metrics.
• Experience managing multiple client accounts simultaneously in an agency environment.

Responsabilidades

• Plan, launch, manage, and optimize Google Ads campaigns across lead generation and e-commerce accounts.
• Oversee monthly advertising budgets, monitor spending, and align with media plans and performance targets.
• Analyze and improve KPIs including CPL, CPA, ROAS, and conversion rates.
• Conduct weekly audits of conversion tracking, campaign performance, and lead quality.
• Prepare monthly client performance reports and communicate actionable insights.
• Identify CRO opportunities and collaborate with web developers on landing page tests.
• Identify growth opportunities and collaborate with account managers to strengthen client relationships.
• Contribute to SOPs, campaign architectures, and QA processes.
• Work with cross-functional teams to support integrated digital marketing strategies.
• Maintain accurate campaign documentation and QA checklists.

Conocimientos

Google Ads

GA4

GTM

Budget management

Campaign optimization

English communication

Remote collaboration

Agency experience

Herramientas

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Descripción del empleo

We are looking for an experienced Senior Google Ads Manager to join a performance-driven digital marketing agency. This is a fully remote, senior individual contributor role focused on managing and optimizing Google Ads campaigns for clients across the U.S. and Canadian markets.

You will oversee multiple client accounts, drive measurable business results, and contribute to improving campaign strategies, quality assurance processes, and operational standards. This opportunity is ideal for a strategic, analytical, and results-oriented professional who thrives in a collaborative agency environment.

Duties / Task to Perform

• Google Ads Campaign Management: Plan, launch, manage, and optimize Search, Performance Max, Shopping, and Display campaigns across lead generation and e-commerce accounts.
• Budget Management: Oversee monthly advertising budgets, monitor spending, and ensure campaigns remain aligned with established media plans and performance targets.
• Campaign Performance Optimization: Analyze and improve key performance indicators, including Cost Per Qualified Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and conversion rates.
• Conversion Tracking & Quality Assurance: Conduct weekly audits of conversion tracking, campaign performance, and lead quality. Identify, troubleshoot, and resolve issues proactively.
• Reporting & Performance Insights: Prepare monthly client performance reports, communicate actionable insights, and recommend strategies for continuous improvement.
• Landing Page Optimization: Identify conversion rate optimization opportunities, develop landing pages from design files, and collaborate with web developers on improvements and testing.
• Client Account Growth & Retention: Identify growth opportunities, monitor account performance, and collaborate with account managers to strengthen client relationships.
• Process Improvement: Contribute to the development and optimization of standard operating procedures (SOPs), campaign architecture, media planning frameworks, and quality assurance processes.
• Cross-Functional Collaboration: Work closely with paid media, SEO, creative, CRO, and account management teams to support integrated digital marketing strategies.
• Documentation & Accountability: Maintain accurate campaign documentation, complete regular QA checklists, and track activities according to established workflows.

Requirements

• 7–10 years of hands-on experience managing Google Ads campaigns for service-based and e-commerce businesses, preferably within a digital marketing agency.
• Proven experience managing campaigns targeting the U.S. and Canadian markets.
• Advanced knowledge of Google Ads, including Search, Performance Max, Shopping, and Display campaigns.
• Demonstrated ability to manage monthly advertising budgets ranging from $20,000 to $150,000+ while delivering measurable performance results.
• Strong proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking implementation, and tracking verification.
• Experience evaluating lead quality beyond conversion volume to measure meaningful business outcomes.
• Hands-on experience building landing pages, implementing conversion tracking, and conducting conversion rate optimization (CRO) tests.
• Strong understanding of CPL, CPA, ROAS, conversion rates, and funnel performance metrics.
• Experience managing multiple client accounts simultaneously in an agency environment.
• Ability to prepare performance reports, communicate findings, and present strategic recommendations.
• Experience working with quality assurance checklists, SOPs, and structured campaign management processes.
• Strong analytical thinking, attention to detail, problem-solving abilities, and organizational skills.
• Excellent written and verbal communication skills in English.
• Ability to work independently, manage competing priorities, and collaborate effectively with remote teams.

Preferred Qualifications

• Experience developing or improving Google Ads campaign frameworks, quality assurance processes, and agency SOPs.
• Google Ads certifications in Search, Display, or Measurement.
• Familiarity with Microsoft Ads, DV360, Amazon DSP, or other programmatic advertising platforms.
• Experience using AI-powered tools for keyword research, campaign analysis, automation, or reporting.

Schedule & Availability

Remote Full-time | Monday–Friday | 09:30 AM - 05:30 PM (EST)

• Fully remote work environment for professionals based in Latin America.
• Stable, long-term collaboration.
• Opportunity to manage substantial advertising budgets and diverse client portfolios.
• Direct involvement in shaping Google Ads strategies, campaign frameworks, and performance standards.
• Collaboration with experienced professionals across paid media, SEO, CRO, and creative disciplines.
• Clear scope of responsibilities and structured workflows.
• Exposure to automation, AI-enhanced workflows, and modern digital marketing tools.
• Supportive, collaborative, and performance-driven work culture.
• Opportunity for continuous skill development and professional growth.
• Meaningful autonomy and the opportunity to contribute strategic recommendations that influence business outcomes.