Google Ads Optimization Lead

The Recruiter Network; United States; Remote; USD 140,000 - 200,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Learning & certification budget

Profit participation after year one

Job summary

Leo Marketing is seeking a Google Ads Optimization Lead to own how the agency learns, from review rituals to diagnostic frameworks that guide account teams. You will design processes, playbooks, and tests used across client portfolios to elevate performance.

You will lead cross-client analysis, coach specialists on test design, and build scalable optimization playbooks. The role emphasizes remote work with flexible US schedules and ongoing learning budgets.

Qualifications

• 7+ years in PPC optimization with practice-level influence.
• Proven results from structured testing at meaningful budget levels.
• Deep understanding of Google Ads systems and measurement limits.
• Ability to give precise, useful feedback without slowing teams.
• Experience turning expertise into scalable processes.

Responsibilities

• Set optimization standards and review high-impact account decisions.
• Build a prioritized experimentation framework for the paid search practice.
• Coach specialists on diagnosis, test design, and interpretation.
• Lead cross-account analysis for repeatable performance patterns.
• Create playbooks for structure, creative, bidding, tracking, and budgets.
• Partner with Analytics on measurement and incrementality standards.

Skills

PPC optimization

Google Ads

Experimentation frameworks

Cross-team coaching

Tools

Google Ads

Job description

Leo Marketing is looking for a Google Ads Optimization Lead.

Leo is a growth marketing agency where optimization is a practice, not an event — with standards, frameworks, and people whose job is raising the bar for everyone else.

About the role:

You will own how the agency learns. You will create the review rituals, testing standards, and diagnostic frameworks that help every account team make better decisions faster.

You will work across clients rather than inside one portfolio — spotting patterns, building playbooks, and coaching specialists on test design and interpretation. Your leverage is the system you create.

What you'll be doing:

• Setting optimization standards and reviewing high-impact account decisions
• Building a prioritized experimentation framework for the paid search practice
• Coaching specialists on diagnosis, test design, and interpretation
• Leading cross-account analysis for repeatable performance patterns
• Creating playbooks for structure, creative, bidding, tracking, and budgets
• Partnering with Analytics on measurement and incrementality standards

What makes you a fit:

• 7+ years in PPC optimization with practice-level influence
• Proven results from structured testing at meaningful budget levels
• Deep understanding of Google Ads systems and measurement limits
• Ability to give precise, useful feedback without slowing teams
• Experience turning expertise into scalable processes

Compensation and benefits:

• Fully remote, flexible US schedule
• Full health, dental, and vision coverage
• Expanded learning and certification budget
• Profit participation after year one