Google Ads Specialist

Embassy Careers; United States; Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

Fully remote

Health, dental, and vision coverage

Compliance training provided

Equipment budget

Job summary

Leo Marketing is seeking a Google Ads Specialist with regulated-category experience to drive compliant digital campaigns for finance, fintech, and insurance clients. You will translate complex policies into effective ad programs and maintain airtight documentation.

In this fully remote role, you will partner with compliance and client teams, monitor policy changes, and focus on lead quality and measurable outcomes across Search and Performance Max initiatives.

Qualifications

• 3+ years of Google Ads experience in finance or regulated categories.
• Strong knowledge of financial advertising policies.
• Experience with lead-quality measurement and offline data.
• Excellent documentation habits and attention to detail.
• Strong analytical and client communication skills.

Responsibilities

• Build compliant Search and Performance Max campaigns for financial products.
• Translate policy constraints into campaign plans.
• Improve lead quality through downstream signals.
• Monitor ad disapprovals and policy changes.
• Collaborate with compliance and client teams before launches.
• Report on qualified applications and outcomes.

Skills

Google Ads

Policy compliance

Analytics

Client communication

Tools

Google Analytics

Job description

Leo Marketing is looking for a Google Ads Specialist with regulated-category experience.

Leo is a growth marketing agency that works in finance, fintech, and insurance — categories where launching a campaign is only half the job. Keeping it compliant is the other half.

About the role:

You will generate demand in a space where every claim matters, policies shift quietly, and a disapproved ad can cost a client real revenue. You will need performance instincts and patience in equal measure.

You will translate legal constraints into workable campaigns, connect ads to downstream qualification, and keep documentation airtight for whatever questions come.

What you'll be doing:

• Building compliant Search and Performance Max programs for financial products


• Translating policy and legal constraints into campaign plans


• Improving lead quality through downstream qualification signals


• Monitoring disapprovals, policy changes, and risk areas


• Partnering with compliance and client teams before launches


• Reporting on qualified applications, funded accounts, or agreed outcomes

What makes you a fit:

• 3+ years of Google Ads in finance, fintech, insurance, or regulated categories


• Working knowledge of financial advertising policies


• Lead-quality measurement and offline data experience


• Detail-obsessed documentation habits


• Strong analytical and client communication

Compensation and benefits:

• Fully remote, flexible US schedule


• Full health, dental, and vision coverage


• Compliance and certification training covered


• Equipment and workspace budget