Go-to-Market Marketing Manager - Launch & Growth

Sundays for Dogs, Inc.; Cleveland (OH); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Sundays for Dogs is seeking a Go-to-Market Marketing Manager to own the plan for new products—from pricing and packaging to positioning and promotional launch—and drive market entry through integrated, multi-channel campaigns.

You’ll partner with Digital Product, Analytics, Supply Chain, Creative, and Customer Care to translate a concept into an execution-ready launch, while reporting on performance for continuous optimization.

Qualifications

• 5+ years in brand management, product marketing, or GTM roles.
• Experience leading product launches end-to-end, incl. pricing & packaging.
• Experience launching on a subscription commerce stack (brand pages, PDPs, quiz, bundles, promos, portal).
• Ability to write merchandising inputs for design/product and market to new and existing customers.
• Experience planning integrated campaigns across paid, email/CRM, organic social, and content.
• Understand unit economics and define success criteria before launch.
• Ability to work cross-functionally without formal authority.
• Strong written communication for briefs and updates.

Responsibilities

• Own go-to-market plan for new product launches from concept to launch.
• Define launch tiers and map launches to investment.
• Plan new customer motion: offers, quiz, landing pages, paid creative, first-order economics.
• Plan active subscriber motion: attach, upgrade, swap; portals; LTV; migration plans.
• Define pricing and packaging in partnership with cross-functional teams.
• Write merchandising inputs for PDPs, bundles, promos, and portal flows.
• Define measurement plan and report results for a repeatable GTM playbook.
• Coordinate launch timelines across functions for campaigns across paid, email/CRM, organic social, content, PR.

Skills

Brand management

Product marketing

Go-to-market strategy

Pricing & packaging

Launch management

Cross-functional collaboration

Strategic communications

Job description

Sundays for Dogs is seeking a Go-to-Market Marketing Manager to own the plan for new products—from pricing and packaging to positioning and promotional launch—and drive market entry through integrated, multi-channel campaigns.

You’ll partner with Digital Product, Analytics, Supply Chain, Creative, and Customer Care to translate a concept into an execution-ready launch, while reporting on performance for continuous optimization.