Remote GTM Marketing Manager — Product Launch & Growth

Sundays for Dogs, Inc.; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Sundays for Dogs, Inc. is seeking a Go-to-Market Marketing Manager to own the GTM plan for new products from pricing and packaging through positioning and promotional launch.

This role requires coordinating multi-channel campaigns and collaborating with Digital Product, Engineering, Analytics, R&D, Supply Chain, Creative, Retention, Operations, and Customer Care. This is a full-time, remote position with periodic travel to Cleveland.

Qualifications

• 5+ years of brand management, product marketing, or go-to-market roles.
• Experience leading product launches end-to-end, incl. pricing/packaging.
• Experience launching on a subscription commerce stack and related surfaces.
• Experience writing merchandising/promotional inputs for design/product teams.
• Experience planning and executing integrated campaigns across paid, email/CRM, social, content.
• Working understanding of unit economics and pricing frameworks.
• Ability to work cross-functionally without formal authority.
• Ability to manage multiple concurrent launches in a fast-paced, remote environment.

Responsibilities

• Own the go-to-market plan for new product launches from concept to launch and early performance.
• Define launch tiers and align investments with launch scope.
• Plan new customer and active subscriber motions (quiz, PDPs, bundles, promos, portals, emails).
• Coordinate pricing/packaging recommendations with cross-functional partners.
• Create merchandising/promotional inputs for design and product teams.
• Define measurement plan and report results to inform repeatable playbooks.
• Coordinate timelines across functions for campaigns across paid, CRM, social, content, and PR.

Skills

5+ years experience

Brand management

Go-to-market launches

Pricing & packaging

Integrated campaigns

Unit economics

Cross-functional collaboration

Multi-launch management

Job description

Sundays for Dogs, Inc. is seeking a Go-to-Market Marketing Manager to own the GTM plan for new products from pricing and packaging through positioning and promotional launch.

This role requires coordinating multi-channel campaigns and collaborating with Digital Product, Engineering, Analytics, R&D, Supply Chain, Creative, Retention, Operations, and Customer Care. This is a full-time, remote position with periodic travel to Cleveland.