Go-To-Market Lead (Sales)

Active Parks; Wayland (MA); Remote; USD 70,000 - 100,000; Full time

Job summary

Active Parks is seeking a Sales Outreach Specialist to own and optimize our outreach function aimed at public sector clients. You'll lead high-volume sales activities while implementing AI tools to enhance communication. Success in this role offers a clear path to leadership and the chance to shape our new go-to-market service in a thriving industry.

Benefits

Mentorship from the founder

Early involvement in a fast-growing startup

Exposure to AI tools and workflows

Qualifications

• Experience in high-volume outbound sales.
• Knowledge of AI tools for workflow automation.
• Ability to communicate clearly and effectively.

Responsibilities

• Making 50-100 calls and emails daily to city and school administrators.
• Validating project timing, funding, and decision-makers.
• Building and testing outreach scripts and workflows.

Skills

High-volume outbound calling

Using AI tools

Communication

Organization

Initiative

Job description

## **Own the launch of a new AI-powered sales engine for selling to the public sector.**

We’re Active Parks, and we’re fixing one of the hardest problems in business to government (B2G) sales: timing.

Our clients provide recreational infrastructure for cities and schools - think $100k - $1m projects like playgrounds, skateparks, trails, and more. They build the spaces that the public relies on to have fun. Their biggest barrier to growth? Knowing which cities in the market for their services.

That’s where we come in.

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## What Active Parks Is

We’ve built a market intelligence platform that uses AI to predict which cities are planning to purchase what—and when. We surface those insights and deliver them directly to the companies building the future of public space.

In response to client demand, we’ve launched a new premium tier:

**The go to market service**

We don’t just give our clients data—we act as their inside sales and got-to-market team. Our GTM team reaches out directly to decision-makers, validate projects, and introduce cities to our clients at the exact right moment to facilitate a sale.

This role is your chance to run and optimize that outreach function as it scales.

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## The Role

You’ll be doing high-output sales work—and owning the systems behind it. That means:

- Making 50–100 calls and emails/day to city and school adminsotrators

- Validating project timing, funding, vendor status, and decision-makers

- Representing our clients in conversations with mayors, city planners, public works staff, and landscape architects

- Attending client calls and sharing progress

- Building and testing scripts, emails, campaigns, and workflows

- Using tools like Airtable, Notion, Zapier, and GPTs to improve how we work

- Helping us scale this service across multiple accounts

You won’t just execute it. You’ll build it.

#Compensation

$70000-100000/yr

### What This Role Can Grow Into

We expect this person to **grow into a leadership position** as the outreach function scales. You’ll help us build the playbook—and eventually train, manage, and support others on the team. This is a builder role with a clear path to management, if earned.

---

## Why This Role Matters

This is the most important delivery role in the company right now.

Our clients win or lose based on the timing and accuracy of our outreach. When we do it right, they land six-figure contracts.

You’ll be the face of their brand to the people who decide how public space gets designed and built.

This is a newly launched service. You’ll be the first hire to run it—and your work will define how it grows.

---

## Where We’re Headed

We’re currently focused on a single vertical: parks and recreation infrastructure. It’s an underserved niche where we’ve found strong product-market fit.

But that’s just our wedge.

We plan to expand into every B2G sector where companies sell high-ticket products to cities— EV infrastructure, solar lighting, financia services, and more.

We’re going to win because we’ve figured out how to leverage AI to extract and structure muncipal purchasing plans faster, cheaper, and more accurately than legacy players—who are bogged down by overhead, outdated infrastructure, and 20th-century workflows.

We’re building the modern go to market (GTM) system for the public sector. This role is your chance to own a critical part of it.

---

## How We Work

Building a new service at a startup is intense. Most of us work more than 40 hours per week.

We’re looking for ambitious people who want to achieve great things early in their career—and are willing to do the work to make it happen.

This is not a place for people waiting to be told what to do. You’ll have real responsibility from day one, and be expected to take initiative in pursuit of outcomes for our clients.

In return, you’ll grow fast—both in responsibility and compensation—and build a foundation for long-term success.

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## Why Work Here

- **Work directly with the founder.** You’ll be mentored by Adam Greenstein (JD/MBA), built and scaled multiple successful companies in the B2G space.

- **Get in early.** This is a foundational role on a newly launched service inside a fast-growing startup. You’ll have visibility, ownership, and a direct path to leadership.

- **AI-first, always.** We’re building this company with AI at the core—not bolted on. You’ll be exposed to the latest AI tools and workflows across sales, market research, and operations. This will set you up for your next role, no matter where your career goes.

## Location & Flexibility

This is a Boston-based role.

Our current team is remote, but we may open a local office soon. You should be open to working in person when needed.

If you require full-time WFH, this isn’t the right fit.

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## You’re a Fit If You:

- Are confident on the phone and know how to get to the point

- you have at least some experience doing high volume outbound calls

- Communicate clearly, think fast, and follow through

- Are hyper organized and process-minded

- Have used AI tools to automate workflows

- Have startup experience or have built something of your own

- You’re excited about what the future of sales looks like in the AI era.

- Want to own something early and shape how it scales

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## This Role’s Not for You If:

- You want rigid structure and predictable days

- You hate the phone or can’t handle rejection

- You get flustered when things break or systems change

- You’re looking for a chill remote job with predictable routines

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## How to Apply

Record a quick video about something you’ve built and Email **[e-mail]** with subject line “banana”.