Go-To-Market

Purple Drive Technologies; Detroit (MI); On-site; USD 180,000 - 260,000; Full time

Job summary

Purple Drive Technologies seeks a seasoned Go-To-Market Leader for Data & Analytics in the Automotive sector to drive growth and strategic transformation across North America. You will lead cross-functional teams, shape data-driven propositions, and build executive relationships with OEMs, suppliers, dealers, and mobility players.

You will originate and deliver data, analytics, and AI initiatives, leveraging cloud, data governance, and enterprise architectures to create scalable solutions.

Qualifications

• Significant experience in consulting or technology services within Automotive, manufacturing, mobility, or related transformations.
• Proven success originating, selling, shaping, and delivering data, analytics, AI, and digital transformation programs.
• Deep knowledge of North American Automotive landscape, including OEMs, Tier suppliers, dealers, and mobility orgs.
• Strong consulting background with experience advising senior executives and managing complex stakeholder networks.
• Proven business development and account growth capabilities.
• Strong commercial acumen, including business cases, investment models, transformation roadmaps, and value realization.

Responsibilities

• Lead high-performing, multi-disciplinary teams to deliver strategic, technology-enabled transformation programs with quality, pace, and measurable client outcomes.
• Shape differentiated Automotive Data & AI propositions in collaboration with client industry, technology, and delivery networks.
• Build trusted C-suite and senior stakeholder relationships while growing our Automotive business across OEMs, Tier suppliers, retailers, captive finance, mobility, and connected services organizations.
• Harness Client capabilities to deliver transformational value across strategy, design, data, AI, cloud, engineering, and platform areas.
• Business Development – lead proposals, RFPs, origination, account expansion, executive conversations, market campaigns, and proposition development.
• Practice Leadership – shape offerings, accelerators, knowledge assets, go-to-market initiatives, and recruitment activities.
• People Development – coach and develop consultants, supporting career growth and certifications.

Skills

Consulting leadership

Automotive industry

Data & AI transformation

Business development

Executive stakeholder management

Global program leadership

Data platforms & AI

Cloud & enterprise architecture

Job description

We are seeking an experienced Go-To-Market Leader - Data & Analytics, Automotive to drive growth and lead strategic transformation initiatives across the North American automotive sector.This is a senior client-facing leadership role combining Automotive industry expertise, Data & AI transformation, consulting leadership, business development, and delivery ownership. The successful candidate will work with OEMs, Tier suppliers, dealers/retailers, captive finance organizations, mobility providers, and connected-services businesses.The leader will help clients define and execute data-led transformation strategies across connected vehicles, manufacturing, supply chain, customer experience, dealerships, aftersales, mobility services, and enterprise transformation.

In this role, you will play a key role in:

• Leading high-performing, multi-disciplinary teams to deliver strategic, technology-enabled transformation programs with quality, pace, and measurable client outcomes.
• Shaping differentiated Automotive Data & AI propositions in collaboration with Client global industry, technology, and delivery networks.
• Building trusted C-suite and senior stakeholder relationships while growing our Automotive business across OEMs, Tier suppliers, retailers, captive finance, mobility, and connected services organizations.
• Harnessing the breadth of Client to bring together strategy, design, data, AI, cloud, engineering, and platform capabilities to deliver transformational value for clients.

As part of this leadership role, you will also contribute to the growth of our business, the development of our people, and the continued evolution of our Automotive Data & AI market position through activities across the following areas:

• Business Development – Lead and contribute to proposals, RFPs, origination, account expansion, executive client conversations, market campaigns, and sector-specific proposition development.
• Practice Leadership – Shape offerings, thought leadership, accelerators, internal communities, recruiting activities, knowledge assets, and go-to-market initiatives that strengthen our Automotive Data & AI capability.
• People Development – Coach, mentor, and develop consultants and specialists, supporting career growth, capability building, certifications, and the skills needed to meet evolving client demand.

Required Skills and Experience:

• Significant experience in consulting, technology services, Automotive, manufacturing, mobility, industrials, or adjacent transformation environments.
• Demonstrated success originating, selling, shaping, and delivering Data, Analytics, AI, and digital transformation programs.
• Deep knowledge of the North American Automotive industry, ideally working with OEMs, Tier suppliers, retailers/dealers, captive finance organizations, or mobility companies.
• Strong consulting background with experience advising senior executives and navigating complex stakeholder environments.
• Proven business development and account growth capabilities.
• Strong commercial acumen, including business cases, investment models, transformation roadmaps, and value realization.
• Experience leading complex teams of architects, data specialists, engineers, and business consultants.
• Strong understanding of data platforms, analytics, AI/ML, cloud, data governance, MDM, system integration, and enterprise architecture.
• Strong executive communication, storytelling, workshop facilitation, and stakeholder-management skills.
• Entrepreneurial mindset with the ability to identify new opportunities and turn client challenges into scalable solutions.
• Experience operating successfully within a large, global, matrixed consulting or technology organization