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Latcha-Associates in Farmington Hills, MI, seeks a senior Data Platform Leader to guide a large staff of data engineers, developers, integration engineers and QA specialists. You will architect end-to-end data initiatives and ensure scalable pipelines, overseeing enterprise software integrations and driving AI-enabled marketing platforms for OEM clients.
You will collaborate with IT infrastructure, Creative and Marketing Intelligence, and manage offshore teams, maintaining data governance and
Lead a large staff of data engineers, data developers, data integration engineers, and quality assurance specialists. Oversee all development of major components and data modules in the creation of end‑to‑end data initiatives with efficient and scalable data pipelines. Lead integration with enterprise software solutions. Collaborate with Creative and Marketing Intelligence disciplines as well as work directly with I.T. infrastructure department and be the face of Data Technology to agency clients.
Direct and architect the strategy and development of Marketing Platforms for OEM clients and drive the digital experiences to achieve their stated production or marketing objective. Set and maintain high technical expectations within department and project expectation to the rest of the company and clients. Building the model to provide marketing services to 400 dealerships successfully using Artificial Intelligence to drive the business.
You are a people‑manager – well‑liked, results‑oriented, and personable. You have a competitive spirit, helping employees meet their goals and objectives. The Data Engineering and Platform Development team works on several programs related to customer loyalty, targeted marketing, mobile marketing and multi‑channel experiences for OEM and Tier 3 initiatives. In this role, having experience with the delivery of transformative analytics and machine learning solutions is required. You will be expected to lead the engineers and developers in multi‑solution environments, create and manipulate data and deliver a fully scaled CRM. We are a friendly and encouraging agency. Join us and love your work!