GM, Games: Scale Next-Gen Casino & Vertical Expansions

Fliff Inc; Austin (TX); Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary + equity

Flexible paid time off

Health, dental, and vision coverage

401(k)

Paid parental leave

Home office stipend

Remote-first work environment

Professional development

Job summary

Fliff Inc. is expanding and seeks a General Manager, Games to own the end‑to‑end expansion of our games portfolio, including social sweepstakes casino, collectibles, and parimutuel offerings.

You’ll define strategy, own the P&L, manage vendor/content partners, and drive revenue growth across multiple verticals. This is a builder’s role requiring strong cross‑functional leadership, data-driven decision making, and entrepreneurial drive to grow the Fliff super app.

Qualifications

• 8+ years in iGaming or social/sweepstakes gaming with 3+ years in a GM or leadership role
• Proven P&L ownership of a gaming or digital consumer business
• Deep knowledge of casino content, game mechanics, and the studio/aggregator landscape; sweepstakes model experience preferred
• Track record negotiating vendor commercials and managing strategic partnerships
• Naturally curious self-starter with entrepreneurial instincts
• Strong analytical toolkit: KPIs like GGR/NGR, hold, ARPPU, retention
• Proven cross-functional leadership across engineering, product, marketing, CRM, CX, and fraud
• Bachelor’s degree in Business, Economics, or a related field preferred

Responsibilities

• Own the P&L for Fliff’s games businesses — social sweepstakes casino, collectibles, and parimutuel-powered games — including revenue, margin, content costs, and promotional spend
• Define the strategy and roadmap to grow our sweeps casino from a lean in-app offering into a best-in-class casino product
• Identify, evaluate, and launch new games verticals and offerings: build the business case, run the pilot, and scale what works
• Set revenue, engagement, and retention targets for each vertical and report performance to executive leadership
• Lead product direction for the games portfolio — lobby experience, game discovery, merchandising, jackpots, missions, and gamification
• Prioritize the games roadmap with Product and Engineering, balancing content velocity against platform and feature investment
• Champion the player: use data, CX insights, and market research to build a differentiated games experience
• Own relationships with game studios, aggregators, and platform vendors end to end — sourcing, evaluation, negotiation, and ongoing management
• Negotiate and manage commercial agreements to optimize content economics
• Run regular business reviews with partners covering roadmaps, performance, and growth opportunities
• Partner with CRM and Marketing on promotions, lifecycle campaigns, and go-to-market plans for new games and verticals
• Work with Payments & Fraud, CX, and Compliance to ensure all games operate safely and within the sweepstakes model
• Build and lead the Games team over time, including casino operations and future vertical owners

Skills

iGaming experience

P&L ownership

GM / commercial leadership

Vendor negotiations

Strategic thinking

Data-driven

Cross-functional leadership

Education

Bachelor’s degree in Business or related field

Job description

Fliff Inc. is expanding and seeks a General Manager, Games to own the end‑to‑end expansion of our games portfolio, including social sweepstakes casino, collectibles, and parimutuel offerings.

You’ll define strategy, own the P&L, manage vendor/content partners, and drive revenue growth across multiple verticals. This is a builder’s role requiring strong cross‑functional leadership, data-driven decision making, and entrepreneurial drive to grow the Fliff super app.