GM, Games — Lead Next-Gen Sweepstakes & Casino Growth

Fliff Inc.; Austin (TX); Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Equity

Flexible PTO

Health insurance

401(k)

Parental leave

WFH stipend

Remote-first

Professional development

Job summary

Fliff is expanding and seeking a General Manager, Games to own end-to-end strategy and execution across social sweepstakes casino, collectibles, and parimutuel games.

You will lead product, P&L, content partnerships, and cross-functional teams to drive revenue within the Fliff super app. This builder role requires strong leadership, analytical skills, and market insight across engineering, CRM, marketing, CX, payments, and compliance.

Qualifications

• 8+ years in iGaming, social/sweepstakes casino, or real-money gaming.
• 3+ years in a GM, commercial, or product leadership role.
• Deep knowledge of casino content and the studio/aggregator landscape; sweepstakes model experience preferred.
• Track record negotiating vendor commercials and managing strategic partnerships.
• Entrepreneurial, curious self-starter with market insight and ideas.
• Strong analytics using KPIs like GGR/NGR, hold, ARPPU and retention.
• Proven cross-functional leadership across engineering, product, marketing, CRM, CX, and fraud.
• Bachelor’s degree in Business, Economics, or related field preferred.

Responsibilities

• Own the P&L for Fliff’s games businesses — social sweepstakes casino, collectibles, and parimutuel-powered games.
• Define the strategy and roadmap to grow our sweeps casino into a best-in-class product.
• Identify, evaluate, and launch new games verticals and offerings.
• Set revenue, engagement, and retention targets and report to leadership.
• Lead product direction for the games portfolio — lobby, discovery, jackpots, and gamification.
• Prioritize the games roadmap with Product and Engineering.
• Champion the player using data and market insights.
• Own relationships with game studios, aggregators, and platform vendors.
• Negotiate and manage commercial agreements and conduct partner reviews.
• Collaborate with CRM/Marketing, Payments & Fraud, CX, and Compliance.
• Build and lead the Games team over time.

Skills

P&L ownership

GM leadership

Vendor negotiations

Cross-functional leadership

Data analytics

Game mechanics knowledge

Market insight

Strategic thinking

Education

Bachelor’s degree in Business or Economics

Job description

Fliff is the arena for high-upside play. We are dismantling the paywalls of legacy sportsbooks and reimagining the economics of social games to pioneer the next generation of rewards-driven entertainment spanning sports, casino, predictions, collectibles, and beyond.



Powered by a frictionless freemium architecture, Fliff democratizes access and gives millions of players nationwide a real stake, real thrill, and real upside. By combining authentic competitive drive with instant rewards and interactive games, we are turning passive sports fans and casual gamers into active, empowered participants – unlocking the player in everyone.

Fliff is expanding and building beyond sports. Our social sweepstakes casino is live today, and we endeavor to build towards product parity and have a best-in-class casino offering. We’re also building into entirely new casino-adjacent verticals such as collectibles and parimutuel-powered games. We are looking for a General Manager, Games to own this expansion end to end.

As GM, Games, you will lead product for the games portfolio and own the P&L across all games verticals. You will set the roadmap, own our vendor and content-partner relationships, manage the commercials, and work cross-functionally with Engineering, Product, CRM, Marketing, CX, Payments & Fraud, and Compliance to drive revenue in every vertical. This is a builder’s role: we need someone naturally curious and self-starting, who is diligently hunting for the next game, category, or vertical to add to the Fliff super app.

Key Responsibilities

Strategy & P&L Ownership

• Own the P&L for Fliff’s games businesses — social sweepstakes casino, collectibles, and parimutuel-powered games — including revenue, margin, content costs, and promotional spend

• Define the strategy and roadmap to grow our sweeps casino from a lean in-app offering into a best-in-class casino product

• Identify, evaluate, and launch new games verticals and offerings: build the business case, run the pilot, and scale what works

• Set revenue, engagement, and retention targets for each vertical and report performance to executive leadership

Product Leadership

• Lead product direction for the games portfolio — lobby experience, game discovery, merchandising, jackpots, missions, and gamification

• Prioritize the games roadmap with Product and Engineering, balancing content velocity against platform and feature investment

• Champion the player: use data, customer insights from CX, and market research to build a differentiated games experience inside the Fliff super app

Vendor & Commercial Management

• Own relationships with game studios, aggregators, and platform vendors end to end — sourcing, evaluation, negotiation, and ongoing management

• Negotiate and manage commercial agreements to optimize content economics

• Run regular business reviews with partners covering roadmaps, performance, and growth opportunities

Cross-Functional Revenue Leadership

• Partner with CRM and Marketing on promotions, lifecycle campaigns, and go-to-market plans for new games and verticals

• Work with Payments & Fraud, CX, and Compliance to ensure all games operate safely and within the sweepstakes model

• Build and lead the Games team over time, including casino operations and future vertical owners

What We’re Looking For

• 8+ years in iGaming, social/sweepstakes casino, or real-money gaming, including 3+ years in a GM, commercial, or product leadership role

• Demonstrated P&L ownership of a gaming or digital consumer business

• Deep knowledge of casino content, game mechanics, and the studio/aggregator landscape; sweepstakes model experience strongly preferred

• Track record negotiating vendor commercials and managing strategic partnerships

• Naturally curious self-starter with entrepreneurial instincts — you scan the market constantly and bring new game and vertical ideas with a point of view on their economics

• Strong analytical toolkit: fluent in games KPIs (GGR/NGR, hold, ARPPU, retention) and comfortable building the business case behind every launch

• Proven cross-functional leadership across engineering, product, marketing, CRM, CX, and fraud teams

• Bachelor’s degree in Business, Economics, or a related field preferred

Nice to Have

• Experience launching a new gaming vertical or product line from zero (e.g., collectibles, prediction/parimutuel products, arcade, instant-win)

• Familiarity with sweepstakes compliance and promotional regulations in the US market

• Experience managing external game studios or co-development partners

Benefits

• Competitive salary + equity

• Flexible paid time off

• Comprehensive health, dental, and vision coverage

• 401(k)

• Paid parental leave

• $500 work-from-home stipend

• Remote-first work environment

• Professional development in one of the fastest-growing corners of gaming, and a collaborative workplace culture

We are a multinational company with our headquarters based in Philadelphia, and offices in New York, Austin, and Sofia, Bulgaria. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is welcoming and friendly, and the work that we do is always interesting and rewarding. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is:

Welcoming and Friendly

We want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive, we’ll make Fliff better for employees and customers alike.

Lively and Creative

We respect and value each other’s ideas, experience and expertise. There is no such thing as a bad idea; only ideas that are executed and ideas that are discarded after consideration.

Stimulating and Rewarding

We know bright minds love a challenge, and we understand your desire to see your hard work pay off. We’ll make sure your daily tasks align with your career ambitions as we grow together.

Equal Employment Opportunity Statement

Fliff is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join Our Team!

If you're ready to be part of an exciting, innovative, and dynamic team, apply now to help shape the future of sports gaming with Fliff.

IMPORTANT NOTICE: The privacy and security of applicant information is paramount and we take fraud attempts very seriously. Please note that Fliff will never ask for payment or personal financial information during the application process.All of our legitimate job opportunities can be found on our official career site (https://www.getfliff.com/careers). Please be cautious of communications and links that come from non-company email addresses (@getfliff.com), social media messaging platforms or unsolicited phone calls.