Global YouTube Growth Strategist - Shorts-First

TheSoul Publishing Group; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

TheSoul Group is seeking a strategic leader to guide a high-volume global YouTube channel with a Shorts-first approach. You will translate trends into actionable content directions and manage growth through data-driven hypotheses.

You will collaborate with creative, analytics, community and account teams, shaping a calendar around launches and brand moments while connecting organic strategy to commerce and paid amplification.

Qualifications

• Proven track record of growing social media channels or accounts
• Strong agency-side experience in social media strategy for large brands
• Deep understanding of YouTube formats, audience behavior, discovery, and creator culture
• Ability to assess content strategically and translate insights into repeatable approaches
• Strong understanding of internet culture, trends, online communities, creators, and subcultures
• Strong analytical skills and testing of hypotheses
• Ability to adapt strategic direction based on performance data and scale

Responsibilities

• Define the strategic direction for a high-growth, high-volume global YouTube channel with a Shorts-first approach
• Identify audience behaviors that drive discovery, subscriptions, and purchases
• Translate cultural and trend signals into repeatable content direction
• Shape the content calendar around product launches, activations, and brand moments
• Develop the channel’s growth strategy, create clear hypotheses, review performance with analytics specialists, and adapt the approach based on data
• Shape creator activation strategy, including briefs, selection criteria, performance evaluation, and progression across creator tiers
• Identify how organic content can connect with commerce and paid amplification
• Work with creative, analytics, community, and account teams to turn social strategy into actionable direction across the project
• Present and defend strategic recommendations to senior client stakeholders across media and marketing

Skills

Growth strategy

English proficiency

Analytics

Stakeholder management

Creator strategy

Job description

TheSoul Group is seeking a strategic leader to guide a high-volume global YouTube channel with a Shorts-first approach. You will translate trends into actionable content directions and manage growth through data-driven hypotheses.

You will collaborate with creative, analytics, community and account teams, shaping a calendar around launches and brand moments while connecting organic strategy to commerce and paid amplification.