Global UA Growth Lead - US & Intl (Onsite NYC)

Fizz; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Company-sponsored benefits

Equity

Job summary

Fizz is seeking a Sr Manager, User Acquisition to own and scale our paid growth engine as we expand beyond college campuses into the broad US market and internationally. You will be an early hire for our performance marketing team, setting strategy, building infrastructure, and running campaigns hands-on.

This role sits at the intersection of marketing, product, and data. You will optimize CAC and retention by targeting the right users in the right markets at the right moments, using product

Qualifications

• 4+ years of performance marketing experience in high-growth consumer apps.
• Expertise with Meta Ads Manager, TikTok for Business, Google UAC, and Apple Search Ads.
• Strong command of mobile measurement and attribution (AppsFlyer, Airbridge, Branch) and fraud prevention.
• Proficient in product analytics tools (Amplitude, Mixpanel) and cohort analyses.

Responsibilities

• Own paid acquisition end-to-end across all channels for US expansion and international market entry.
• Lead international growth strategy, localize creative and targeting for non-US markets.
• Own the MMP stack and ensure clean attribution, deep-link tracking, and SKAdNetwork compliance.
• Build a full-funnel measurement framework linking paid analytics to retention and engagement metrics.
• Partner with Product and Engineering to instrument events and feed performance insights to campaigns.
• Own creative testing framework across static, video, and UGC formats and iterate on winning concepts.

Skills

Performance marketing

Scale paid channels

Meta Ads Manager

TikTok for Business

Google UAC

Apple Search Ads

Tools

AppsFlyer

Airbridge

Branch

SKAdNetwork

Amplitude

Mixpanel

Job description

Fizz is seeking a Sr Manager, User Acquisition to own and scale our paid growth engine as we expand beyond college campuses into the broad US market and internationally. You will be an early hire for our performance marketing team, setting strategy, building infrastructure, and running campaigns hands-on.

This role sits at the intersection of marketing, product, and data. You will optimize CAC and retention by targeting the right users in the right markets at the right moments, using product