Global SVP, Brand & Creative Growth Leader

Fossil; Richardson (TX); On-site; USD 350,000 - 600,000; Full time

Job summary

Fossil Brand in Richardson, Texas seeks an SVP Marketing & Creative to define the global brand strategy and drive sustainable growth. You will lead cross-functional teams across marketing, creative, digital, PR, and retail environments, aligning regional execution with the global vision.

The role emphasizes transforming traditional campaigns into a community-first, data-driven approach, leveraging AI tools to accelerate speed-to-market and ensure brand resonance worldwide.

Qualifications

• 15+ years of progressive marketing leadership within global fashion/accessories brands.
• Proven track record managing large teams in matrix environments.
• Experience transforming creative functions into high-velocity content engines.

Responsibilities

• Define long-term brand strategy and global vision across channels.
• Drive double-digit CAGR through marketing as a high-return investment.
• Lead agile GTM processes with product, merchandising, finance, and sales teams.
• Oversee creative services, video, photography, design, and experiential retail assets.
• Foster a culture of collaboration, accountability, and continuous improvement.

Skills

Global brand leadership

Cross-functional leadership

Digital transformation

Executive presence

Analytical decision-making

Marketing strategy

Tools

AI production tools

Job description

Fossil Brand in Richardson, Texas seeks an SVP Marketing & Creative to define the global brand strategy and drive sustainable growth. You will lead cross-functional teams across marketing, creative, digital, PR, and retail environments, aligning regional execution with the global vision.

The role emphasizes transforming traditional campaigns into a community-first, data-driven approach, leveraging AI tools to accelerate speed-to-market and ensure brand resonance worldwide.