Senior Director, Brand Partnerships & Cultural Strategy

Fossil Group; Richardson (TX); Presencial; USD 120.000 - 160.000; Jornada completa

Descripción de la vacante

Fossil Group seeks an experienced Senior Director of Brand Collaboration, Cultural Strategy & Press to lead a modern approach to partnerships and cultural programming. You will identify opportunities, own the global cultural calendar, and align PR with collaboration for impact.

You will collaborate with marketing, creative, product development and external partners to drive integrated campaigns worldwide, tying activity to sales and brand health.

Formación

• 8+ years of PR and brand partnerships experience.
• Luxury fashion, watch or jewelry familiarity preferred.
• Exceptional media relationships and knowledge of social media and traditional press.
• Proven ability to lead high-performing teams.
• Experience managing agencies and external partners.
• Commercial fluency linking activity to business outcomes.
• "Cultural antenna" with an intuitive grasp of emerging trends.

Responsabilidades

• Develop and execute brand collaboration strategies to identify and manage high-impact co-brand and partnership opportunities.
• Own the global cultural calendar to ensure Fossil maintains visibility during key cultural moments.
• Integrate PR and influencer relations into a single relationship-led function to seed products with culturally relevant tastemakers.
• Direct global brand outreach and earned media strategies across modernized channels, including podcasts, newsletters, and creator press.
• Scout innovation trends to integrate external intelligence into upcoming campaigns and product development.
• Connect earned media and collaboration metrics to business outcomes like sales and brand health.
• Collaborate with marketing teams to develop integrated advertising, promotion, and brand plans.

Conocimientos

Brand partnerships

Public relations

Media relationships

Team leadership

Agency management

Commercial fluency

Trend anticipation

Strategic planning

Negotiation

Executive communication

Descripción del empleo

Fossil Group seeks an experienced Senior Director of Brand Collaboration, Cultural Strategy & Press to lead a modern approach to partnerships and cultural programming. You will identify opportunities, own the global cultural calendar, and align PR with collaboration for impact.

You will collaborate with marketing, creative, product development and external partners to drive integrated campaigns worldwide, tying activity to sales and brand health.