SVP, Global Marketing & Creative Leadership

The SSI Group; Richardson (TX); On-site; USD 260,000 - 420,000; Full time

Job summary

The SVP Marketing & Creative Fossil Brand leads the global strategic direction for Fossil, blending brand storytelling with commercial rigor to grow market share and customer loyalty.

Reporting to the Chief Brand Officer, this executive will shift from campaign-heavy models to a community-first approach, aligning regional execution with a unified global vision across digital, PR, social, and retail touchpoints.

Qualifications

• 15+ years of progressive marketing leadership in global fashion or lifestyle brands.
• Proven track record managing large teams in a matrix organization.
• Experience transforming creative functions into high-velocity content engines using AI and agile workflows.
• Strong digital transformation, social-first strategies, and PR/cultural programming.
• Executive presence with ability to influence across finance, sales, and analytics.
• Analytical fluency linking marketing to sales and customer metrics.

Responsibilities

• Define long-term brand strategy and ensure global touchpoints embody Fossil attributes.
• Drive double-digit growth while protecting profit and selling marketing as a high-return investment.
• Align global vision with regional execution across channels.
• Orchestrate agile GTM with cross-functional teams for speed-to-market.
• Lead creative direction across video, photography, design, and store visuals.
• Cultivate cultural relevance by engaging creators and communities across platforms.
• Build measurement frameworks to optimize ROI, CLTV, and customer loyalty.

Skills

Strategic Leadership

Brand Stewardship

Go-to-Market Strategy

Integrated Marketing

Creative Direction

Data & Analytics

Executive Collaboration

Tools

AI Production Tools

Job description

The SVP Marketing & Creative Fossil Brand leads the global strategic direction for Fossil, blending brand storytelling with commercial rigor to grow market share and customer loyalty.

Reporting to the Chief Brand Officer, this executive will shift from campaign-heavy models to a community-first approach, aligning regional execution with a unified global vision across digital, PR, social, and retail touchpoints.