Global Marketing Leader - Brand Strategy & Growth

Fossil Group, Inc.; Richardson (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Fossil Group is seeking a Global Marketing Manager for Michael Kors & Diesel to shape and lead the global marketing strategy across markets. You will oversee brand positioning, cultural programming, partnerships, and multi-channel campaigns, collaborating with executives, regional teams, product development, and licensing partners to ensure global brand consistency and regional execution.

You will report to the Global Marketing Director and lead two direct reports, driving integrated plans that

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of marketing experience in consumer, retail, or lifestyle brands; global or regional market experience preferred.
• Proven success in integrated marketing and campaign management across multiple channels and markets.

Responsibilities

• Develop global brand and product marketing strategies with clear vision and direction across markets.
• Collaborate with licensors to co-create seasonal brand marketing strategies aligned with global priorities.
• Localize global strategies with regional marketing teams for key markets.
• Build and manage seasonal integrated marketing calendars connecting global campaigns to regional execution.
• Partner with Brand, Merchandising, and Sales to define seasonal moments and tactics for awareness and conversion.
• Serve as a strategic link between Global Brand Marketing, regional leads, and licensors.

Skills

Integrated marketing

Stakeholder management

Cross-functional collaboration

Brand strategy

Campaign management

Budget management

Leadership

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Fossil Group is seeking a Global Marketing Manager for Michael Kors & Diesel to shape and lead the global marketing strategy across markets. You will oversee brand positioning, cultural programming, partnerships, and multi-channel campaigns, collaborating with executives, regional teams, product development, and licensing partners to ensure global brand consistency and regional execution.

You will report to the Global Marketing Director and lead two direct reports, driving integrated plans that