Global Marketing Manager

Fossil Group; Richardson (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Fossil Group is seeking a Global Marketing Manager for Licensed Brands to shape the worldwide marketing strategy and drive long-term growth across markets. You will oversee brand positioning, partnerships, and multi-channel campaigns while ensuring global consistency and regional execution.

Collaborating with executive leadership, regional teams, product development, and licensors, you will steward integrated plans, analyze performance, and guide investments to maximize consumer engagement and

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years of marketing experience in consumer, retail, or lifestyle brands.
• Proven success in integrated marketing and multi-channel campaigns across markets.
• Excellent communication, leadership, collaboration, and stakeholder management.
• Strong project management skills in fast-paced, global environments.
• Analytical and insights-driven with budgeting experience.

Responsibilities

• Develop global brand and product marketing strategies with clear vision and direction.
• Collaborate with licensors to co-create seasonal strategies aligned with priorities.
• Localize global strategies with regional marketing teams for key markets.
• Build and manage seasonal, integrated marketing calendars.
• Define seasonal moments and tactics with Brand, Merchandising, and Sales teams.
• Share insights, trends, and learnings with global and regional stakeholders.
• Track ROI and KPIs; provide actionable recommendations.
• Conduct monthly/quarterly business reviews with regional teams and licensors.
• Monitor market trends and consumer insights to identify opportunities for growth.
• Oversee budgets and ensure compliant, strategic allocation across brands.

Skills

Brand marketing

Campaign management

Cross-functional collaboration

Budget management

Analytics

Leadership

Education

Bachelor's degree in Marketing

Tools

Marketing automation platforms

CRM systems

Job description

Who We Are

We're building what's next at Fossil Group-and that chapter starts now. We have a vision to lead the industry in bold innovation across our products, experiences, and the way we connect with consumers. To get there, we're building a global team ready to accelerate our growth strategy.

For over 40 years, we've been known for our passion to bring innovative watches, jewelry, and leather goods to customers in more than 130 countries. Our culture is grounded in four values: Show Up Real, Win Together, Imagine What's Next, and Hustle With Heart. If you want to be part of the team that shapes the future of the industry, we want to hear from you.

Global Marketing Manager, Licensed Brands

Make an Impact

The Global Marketing Manager is responsible for shaping and leading the global marketing strategy to elevate brand presence and drive long-term business growth. This role oversees brand positioning, cultural programming, strategic partnerships, and multi-channel campaigns to maximize consumer engagement across global markets.

Serving as a key strategic partner, the Global Marketing Manager collaborates cross-functionally with executive leadership, regional marketing teams, product development, and external licensing partners. The role ensures global brand consistency while empowering regional execution, integrating earned media strategies, and leveraging market insights to capture key commercial and cultural opportunities worldwide.

If you are passionate about brand storytelling and enjoy shaping global marketing strategies that connect with consumers across regions, this could be the perfect role for you. In this dynamic and global company, you will support Fossil Group's licensed brands by developing and executing integrated marketing plans that align global vision with regional execution.

What you will do in this role

• Support the development of global brand and product marketing strategies that define clear vision, positioning, and direction across markets
• Partner with licensors to co-create seasonal brand marketing strategies aligned with global priorities and regional opportunities
• Collaborate with regional marketing teams to localize global strategies and tailor activations to key markets
• Build and manage seasonal integrated marketing calendars connecting global campaigns to regional execution
• Partner cross-functionally with Brand, Merchandising, and Sales teams to define seasonal moments and tactics that drive awareness and conversion
• Serve as a strategic link between Global Brand Marketing, regional leads, and licensors to share insights, trends, and campaign learnings
• Track and analyze campaign performance, ROI, and KPIs across markets to deliver actionable recommendations
• Conduct monthly and quarterly business reviews with regional teams and licensors to ensure budget adherence and brand consistency
• Monitor market trends, consumer insights, and competitive activities to identify opportunities for innovation and growth
• Manage marketing budgets, ensuring strategic allocation and compliance across brands, markets, and partners
• Lead and develop team members (if applicable) to deliver marketing initiatives effectively and collaboratively

Who You Are

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of experience in marketing within consumer, retail, or lifestyle brands, including direct experience in product marketing; global or regional market experience preferred
• Proven success in integrated marketing and campaign management across multiple channels and markets
• Exceptional communication, leadership, collaboration, and strong stakeholder management skills with the ability to influence cross-functional and international teams
• Strong project management skills, highly organized and detail-oriented, with the proven ability to manage multiple priorities simultaneously in a fast-paced, global environment
• Analytical and insights-driven with financial experience and budget management expertise, combined with a passion for creativity, storytelling, and business performance

At Fossil Group, we embrace purpose and take every opportunity to work together to make the world a little better. We're committed to fostering a culture of inclusivity and collaboration, where all employees are encouraged to contribute their unique selves and perspectives as valued members of our team.

We are an Equal Employment Opportunity Employer dedicated to a policy of non-discrimination in all employment practices without regard to age, disability, gender identity or expression, marital status, pregnancy, race, religion, sexual orientation, or any other protected characteristic.

If you need any accommodations during the interview process, just let us know at [e-mail].