Senior VP, Global Marketing & Creative Leadership

Fossil Group, Inc.; Richardson (TX); On-site; USD 260,000 - 360,000; Full time

Job summary

Fossil Group in Richardson, TX seeks a Senior VP Marketing & Creative to lead global brand strategy and performance across channels. You will shape the Fossil Brand, drive growth, and lead a diverse, cross-functional team in a matrixed organization.

The role requires 15+ years of leadership in fashion/lifestyle brands, deep digital and social expertise, and a track record of turning creative into fast, measurable results.

Qualifications

• 15+ years of progressive marketing leadership in global fashion, accessories, or lifestyle brands.
• Proven track record in managing large, matrixed marketing organizations.
• Experience transforming creative functions into high-velocity content using AI and agile workflows.
• Deep experience in digital transformation, social-first strategies, and PR/cultural programming.
• Executive presence to lead through influence across finance, analytics, sales, and regional teams.
• Analytical fluency linking marketing activities to sales and brand health.

Responsibilities

• Define long-term brand strategy and global vision across all channels, embodying Fossil’s core brand attributes.
• Drive double-digit sales CAGR while demonstrating ROI to executives.
• Balance global vision with regional execution in a highly matrixed organization.
• Orchestrate agile GTM processes with cross-functional partners to ensure rapid time-to-market.
• Lead across video, photography, digital design, and environmental design to maintain brand consistency.
• Unify social, PR, influencer partnerships and community engagement into a seamless, culture-driven engine.
• Lead, mentor, and measure a global organization with robust frameworks for ROI and customer growth.

Skills

Marketing leadership

Global brand management

Executive presence

Cross-functional collaboration

Analytics & ROI

AI tools & agile workflows

Tools

AI tools

Job description

Fossil Group in Richardson, TX seeks a Senior VP Marketing & Creative to lead global brand strategy and performance across channels. You will shape the Fossil Brand, drive growth, and lead a diverse, cross-functional team in a matrixed organization.

The role requires 15+ years of leadership in fashion/lifestyle brands, deep digital and social expertise, and a track record of turning creative into fast, measurable results.